Eidon Avec Alus iepakojums — Lin Zhang and Chengbin Jiang

Darbs Eidon Avec Alus iepakojums, kura autors ir Lin Zhang and Chengbin Jiang, ir augsti novērtēts un ļoti prestižās 2024 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2024

Eidon Avec Alus iepakojums

Autors: Lin Zhang and Chengbin Jiang

Klients: China Qingdao Eidon Avec Beer Ltd.

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Eidon Avec Alus iepakojums

Eidon Avec ir dāvanu kastes komplekts, kas izveidots četru amatnieciski darinātu alus šķirņu degustācijas sērijai. Komplektā ietilpst četras alumīnija pudeles, katra 250 milimetru augstumā, kas ievietotas ārējā kastē ar izmēriem 420 milimetri garumā, 270 milimetri augstumā un 130 milimetri dziļumā. Tika izveidotas četras oriģinālas ilustrācijas, kas uzzīmētas ar roku un digitāli apstrādātas, pa vienai katram alus veidam. Mākslas darbi vieno mītisku stāstījumu, kas iedvesmots no Eiropas leģendām un alus darīšanas mākslas. Lielais pudeļu formāts sniedz vietu izteiksmīgiem attēliem. Komplekts ir piemērots arī dāvanu pasniegšanai svētku laikā.

Atzinība

Par Bronzas balva A' Design Award

Eidon Avec Alus iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Eidon Avec Alus iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Eidon Avec Alus iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Izmēri un iepakojums: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Birkas: Craft beer design，China design，illustration design
Ražošanas tehnoloģija: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Dizaina izaicinājums: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Pētījums: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Iedvesma: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Projekta ilgums: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Komandas dalībnieki: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng