Ling Lie Vodka Degvīna iepakojums by Laizhou Distillery

Ling Lie Vodka Degvīna iepakojums by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 Sudraba balva A' Design Award in Iepakojuma dizains Competition Category.

SudrabaIepakojums· 2024

Ling Lie Vodka Degvīna iepakojums

by Laizhou Distillery

Client: Laizhou Distillery

Sudraba balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner
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Colors

The Design

About Ling Lie Vodka Degvīna iepakojums

Ling Lie Vodka ir pudeles iepakojuma dizains, kas radīts baltajam stiprajam alkoholam, kuru ražo Cjunlai, Sičuaņas provincē. Formas iedvesmas avots ir Sjilinas sniega kalni, no kurienes nāk izejvielas. Gofrētā faktūra atgādina klinšu virsmas un ķīniešu tušas gleznojumus. Pudele ir izgatavota no izteikti caurspīdīga kristāliski balta stikla, ar sietspiedes apdruku uz korķa un etiķeti, kas noformēta ar zelta un sudraba spiedumu uz videi draudzīga papīra. Slaidās izliektās līnijas uzlabo satvērienu, bet tievais kakls ierobežo gaisa iekļūšanu pudelē, tāpēc dzērienu var uzglabāt un pasniegt vairākas reizes.

The Recognition

About the Sudraba balva A' Design Award

Ling Lie Vodka Degvīna iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Ling Lie Vodka Degvīna iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Ling Lie Vodka Degvīna iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan, introduces the specially designed packaging for its first white spirit, Ling Lie Vodka. The packaging highlights the Snow Mountains features, where the raw materials originated, providing a pleasant drinking experience while enjoying the natural and original brewing style. It introduces the modest and pure Chinese culture to the world while integrating the excellent traditions of the Vodka family to explore new possibilities in the spirits market.
Dimensions & Packaging: product dimensions, 78 mm x 78 mm x 309 mm
Tags: Vodka, Snow Mountains, Integration of Chinese and Western, Naturalism, Local Spirit
Production Technology: Highly Translucent Crystalline White Glass, Screen Printing Bottle Cap, Gold and Silver Stamping Label
Design Challenge: The challenge is how to create local Chinese spirits packaging. Ling Lie breaks through the traditional vodka packaging model. Natural landscape elements with modern crafts highlight the interaction between nature and modern art. Moreover, the label incorporates the glacial element to convey the natural and pure local brewing concept, with gold and silver stamping and environmentally friendly paper, paying tribute to nature.
Research: In the new consumption era, foreign spirits dominate the vodka market. By introducing this memorable spirits packaging, the design team entices the drinker into an enjoyable drinking journey while building a local spirits brand, highlighting the excellence of domestic spirits and Chinese aesthetics to the world.
Inspiration: The inspiration for the bottle design comes from the Xiling Snow Mountains, as the corrugated texture resembles the combination of rocks and Chinese water ink. The highly translucent crystalline white glass showcases the toughness of the stone, the ecological landscape features where the raw materials come from, and the power of nature, which aligns with the brand concept of nature and purity, showcasing dynamic aesthetics of masculinity, strength, and purity.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The grand but modest shape of the bottle employs slim, curved lines combined with the rocky texture of the snow mountain elements, providing customers with a more comfortable holding experience and a more layered sense of touch. The slender and elegant neck of the bottle reduces the air entering it, making it easy to store and drink it several times.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke