The Drum of Heaven and Earth Debesu un Zemes Bungas — Hai Zhu

Darbs The Drum of Heaven and Earth Debesu un Zemes Bungas, kura autors ir Hai Zhu, ir augsti novērtēts un ļoti prestižās 2024 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2024

The Drum of Heaven and Earth Debesu un Zemes Bungas

Autors: Hai Zhu

Klients: Shanxi Fenyangwang Wine Industry Co., Ltd.

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par The Drum of Heaven and Earth Debesu un Zemes Bungas

"Debesu un Zemes Bungas" ir trauka iepakojuma dizains 25 kg smagam ķīniešu Baijiu liķierim. Forma atgādina senu kara bungu, un to iedvesmojušas Tangu dinastijas ģenerāļa Guo Dziji bungas. Reljefā izvirzīti pūķi un Pixiu – ķīniešu tradīcijās sastopami laimi nesoši radījumi, kas apvienoti ar kaligrāfiju trīsdimensiju reljefā, ko var sataustīt ar roku. Zeltījums un reljefs virsmai piešķir bagātīgu faktūru. Bungu nūjas abās pusēs var izmantot kā traukus, tādējādi liķieri var baudīt kopīgi. Iepakojuma izmēri ir 565 x 209 x 742 mm.

Atzinība

Par Dzelzs balva A' Design Award

The Drum of Heaven and Earth Debesu un Zemes Bungas ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka The Drum of Heaven and Earth Debesu un Zemes Bungas būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. The Drum of Heaven and Earth Debesu un Zemes Bungas tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Izmēri un iepakojums: product dimensions, 565 mm x 209 mm x 742 mm
Birkas: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Ražošanas tehnoloģija: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Dizaina izaicinājums: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Pētījums: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Iedvesma: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Projekta ilgums: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Darbības plūsma: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Komandas dalībnieki: Hai Zhu