Hugoo Plecu soma ar gūžu sēdekli by Yasuhiro Yamamoto

Hugoo Plecu soma ar gūžu sēdekli by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 Bronzas balva A' Design Award in Zīdaiņu, bērnu un mazuļu produktu dizains Competition Category.

BronzasBērnu produkti· 2024

Hugoo Plecu soma ar gūžu sēdekli

by Yasuhiro Yamamoto

Client: GRIT Inc

Bronzas balva A' Design Award Winner in Bērnu produkti Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hugoo Plecu soma ar gūžu sēdekli

Hugoo ir plecu soma ar iebūvētu gūžu sēdekli pastaigām ar bērniem. Soma saglabā parastas plecu somas formu, vienlaikus atbalstot bērnu uz polsterēta sēdekļa. Četras kabatas ir izkārtotas pēc funkcijas, tāpēc vienā somā var sakārtot visu nepieciešamo dienas izbraukumam. Odere ir dzeltena, lai saturu būtu viegli saskatīt, un viena kabata ļauj tieši izvilkt salvetes. Audums ir CORDURA, izvēlēts izturības un noturības dēļ. Kad gūžu sēdeklis vairs nav vajadzīgs, Hugoo joprojām var izmantot kā parastu plecu somu.

The Recognition

About the Bronzas balva A' Design Award

Hugoo Plecu soma ar gūžu sēdekli ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Hugoo Plecu soma ar gūžu sēdekli būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Hugoo Plecu soma ar gūžu sēdekli lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama