RE MAX Daelim Brošūru komplekts by Sang Ryu

RE MAX Daelim Brošūru komplekts by Sang Ryu is a highly esteemed winner of the very prestigious 2024 Bronzas balva A' Design Award in Drukas un publicēto mediju dizains Competition Category.

BronzasDruka· 2024

RE MAX Daelim Brošūru komplekts

by Sang Ryu

Client: RE/MAX Daelim

Bronzas balva A' Design Award Winner in Druka Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About RE MAX Daelim Brošūru komplekts

Brošūru komplekts ir izstrādāts RE MAX Daelim, jaunam starptautiskās nekustamā īpašuma franšīzes Real Estate Maximums (RE MAX) franšīzes ņēmējam Dienvidkorejā. Tas ietver divvalodu izdevumus korejiešu un angļu valodā, kā arī dokumentu mapi, lai veicinātu nekustamā īpašuma aģentu pārdošanas aktivitātes potenciālajiem klientiem. Iedvesmojoties no sadarbības ar nekustamā īpašuma aģentiem, dizainers pārvaldīja zīmola komunikāciju franšīzes produktiem, lai reklamētu to pakalpojumus un sniegumu. Brošūra piedāvā informatīvu saturu, savukārt mape ir paredzēta pārdošanas dokumentācijai, lai atvieglotu konsultācijas ar klientiem.

The Recognition

About the Bronzas balva A' Design Award

RE MAX Daelim Brošūru komplekts ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka RE MAX Daelim Brošūru komplekts būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. RE MAX Daelim Brošūru komplekts lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Dimensions & Packaging: 210 x 297 mm
Tags: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Production Technology: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Design Challenge: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Research: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inspiration: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Project Duration: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Operation Flow: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.