Shan Ling 3 Iepakojuma kaste — Shanghai Kuyekuye Technology Co., Ltd.

Darbs Shan Ling 3 Iepakojuma kaste, kura autors ir Shanghai Kuyekuye Technology Co., Ltd., ir augsti novērtēts un ļoti prestižās 2024 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2024

Shan Ling 3 Iepakojuma kaste

Autors: Shanghai Kuyekuye Technology Co., Ltd.

Klients: 361°kids

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Shan Ling 3 Iepakojuma kaste

Shan Ling 3 ir limitētas sērijas iepakojuma kaste, kas paredzēta apavu, apģērbu un aksesuāru glabāšanai sporta komandas komplektam. Trīsstūrveida forma atšķiras no ierastajām taisnstūra kastēm un ļauj visiem priekšmetiem iekšpusē novietoties horizontāli. Viena kaste ir piemērota apavu izmēriem no 31 līdz 43, savukārt apģērbs tiek satīts ruļļveidā, lai transportēšanas laikā novērstu saburzīšanos. Izmantoti videi draudzīgi materiāli, un samazinātais tilpums un svars ļauj mazināt materiālu patēriņu un loģistikas izmaksas. Grafiskajā risinājumā izmantota ķīniešu kaligrāfija un leģenda par karpu, kas pārlec pār pūķa vārtiem, par galvenajiem elementiem izvēloties zivi, vārtus un ūdeni.

Atzinība

Par Dzelzs balva A' Design Award

Shan Ling 3 Iepakojuma kaste ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Shan Ling 3 Iepakojuma kaste būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Shan Ling 3 Iepakojuma kaste tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
Izmēri un iepakojums: Width 480 mm x Depth 540 mm x Height 115 mm
Birkas: Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
Ražošanas tehnoloģija: The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
Dizaina izaicinājums: How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.

At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing.
Pētījums: Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.

When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges.
Iedvesma: Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Projekta ilgums: The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
Darbības plūsma: 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work

2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture

3) Creative: Deeply explore Chinese traditional culture

4) Appearance and structural design: Abstract core shapes, colors, and patterns

5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes

6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water

7) Make samples

8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.

9) Production: Ensure uniform quality of each product and control of cost and schedule.
Komandas dalībnieki: Creative Director: Xusong Wang
Designer: Xiao Dong