Sheletsee Cushion Kosmētikas iepakojums by Sheletsee

Sheletsee Cushion Kosmētikas iepakojums by Sheletsee is a highly esteemed winner of the very prestigious 2024 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2024

Sheletsee Cushion Kosmētikas iepakojums

by Sheletsee

Client: Sheletsee

Bronzas balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

Verify Award Status for #156382

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheletsee Cushion Kosmētikas iepakojums

Sheletsee Cushion ir iepakojuma dizains, kas radīts spilventiņa tipa grima sērijai. Dizains balstās uz zīda satīna gludo tekstūru un maigo spīdumu. Trīs plūstošas līnijas uz spīdīgā virsvāka atgādina plīvojošu zīdu un liek nojaust zīdainu izskatu uz ādas. Virsvāks izgatavots, izmantojot alumīnija anodēšanu, savukārt pamatne veidota ar liešanas zem spiediena un smilšu strūklas apstrādes paņēmienu, radot kontrastējošu tekstūru. Plakanā ovālā forma ērti guļ rokā un atveras līdz 120 grādu leņķim, ļaujot to brīvi turēt. Ārējās kārbas izgatavošanā izmantota tradicionālā auduma aplikācijas tehnika.

The Recognition

About the Bronzas balva A' Design Award

Sheletsee Cushion Kosmētikas iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Sheletsee Cushion Kosmētikas iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Sheletsee Cushion Kosmētikas iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This cushion series is developed for eastern women. Its packaging, inspired by exquisite silk satin with flowing luster, aims to suggest that the products enable a silky smooth finish for the skin and convey Eastern poetic aesthetics. Three fluid undulating lines in the glossy top cover resemble fluttering silk satin, representing the makeup effect of the products. The rounded shape bring to mind the image of a luminous moon reflected in rippling water, showing the gentle beauty of women.
Dimensions & Packaging: product dimensions, 93.6 mm x 77 mm x 23.9 mm
Tags: packaging for the cushion series, eastern aesthetics, the luster of silk satin, line design
Production Technology: To fully replicate the luster of silk satin, the top cover adopts aluminum anodizing technology, representing the skin-brightening effect of the products. The surface of the base utilizes the injection molding and sandblasting process, to create a stark contrast with the glossy top cover, enriching the overall simple design with varied textures. The outer box employs traditional fabric applique technique and a poem that explains the product features, to further highlight Eastern aesthetics.
Design Challenge: The challenge lies in how to convey intangible eastern aesthetics in a tangible form to customers. Silk satin, a symbol in eastern culture known for its smooth and delicate texture, inspired the design team to create a lustrous shell. This, combined with simple wavy lines, leads to an effect reminiscent of flowing silk, which not only offers users a pleasurable visual experience, but also symbolizes that the products enable a silky smooth finish for the skin.
Research: Nowadays, cosmetic packaging is expected to evolve beyond mere practicality, focusing more on design that is both functional and aesthetically pleasing. In this trend, eastern aesthetics, capable of endowing products with visual allure, have become a new choice for designers. The packaging incorporates silk satin, an eastern element full of unique charm, which hopes that users can experience a close encounter with eastern aesthetics during its use.
Inspiration: The design team drew inspiration from smooth silk satin, taking the delicate texture and gentle lustre as the design core. Thanks to the unique shape and high-quality materials, the packaging features tactile and visual effect like silk satin, conveying the low-key yet luxurious eastern aesthetics. This also suggests that the products enable a silky smooth finish for the skin.
Project Duration: The packaging was designed in July, 2023 in Shanghai, and will be launched in March, 2024 in China.
Operation Flow: Unlike the square or circular designs of most cushion products on the market, this product series, based on ergonomics, adopts a flat oval cocoon shape with the moderate width to better fit the hand of eastern women for easy holding and makeup applying. The packaging can be unfolded to 120 degrees, which enables users to hold the products in a natural, relaxed manner. The undulating lines in the glossy top cover ensure that each touch feels like an intimate encounter with eastern aesthetics.
Team Members: CHUN XUE Creative Design
Xiang Tian
Jinbo Xiong
Youpeng Sun
Weiqiang Zhu