Moon and Chess Mēness un šahs — Chen Di and Sun Sheng

Darbs Moon and Chess Mēness un šahs, kura autors ir Chen Di and Sun Sheng, ir augsti novērtēts un ļoti prestižās 2024 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2024

Moon and Chess Mēness un šahs

Autors: Chen Di and Sun Sheng

Klients: Jiangsu Huani Cultural and Creative Group Co., Ltd.

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Moon and Chess Mēness un šahs

Mēness un šahs ir mēness kūku dāvanu kaste, kas izstrādāta Rudens vidus festivālam. Iepakojums apvieno motīvus no ķīniešu glezniecības darba "Ziedošā Suzhou" ar šaha kultūru. Galvenā krāsa ir zila, ko papildina oranžs tonis, gludas līnijas un detalizēti raksti. Ārējā kaste atveras un pārvēršas galdā, bet iekšējā kaste tiek novietota tā virsū, lai kalpotu tējas servēšanai. Apgriežot galda virsmu, atklājas šaha galdiņš, kurā var izkārtot šaha figūras spēlei. Pārstrādājami materiāli un ūdensnecaurlaidīga apstrāde mazina atkritumu daudzumu. Kastes izmēri ir 30 x 20 x 5 centimetri.

Atzinība

Par Dzelzs balva A' Design Award

Moon and Chess Mēness un šahs ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Moon and Chess Mēness un šahs būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Moon and Chess Mēness un šahs tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
Izmēri un iepakojums: Length:30cm
Width:20cm
Height:5cm
Birkas: Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
Ražošanas tehnoloģija: Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
Dizaina izaicinājums: In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."
Pētījums: Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
Iedvesma: The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
Projekta ilgums: Time: 20230601-20230920
Address: Suzhou
Darbības plūsma: The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
Patenti: none
Komandas dalībnieki: Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing
Attēlu autori: Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.