Inheritance Alkoholisko dzērienu iepakojums — Easyou Design

Darbs Inheritance Alkoholisko dzērienu iepakojums, kura autors ir Easyou Design, ir augsti novērtēts un ļoti prestižās 2024 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2024

Inheritance Alkoholisko dzērienu iepakojums

Autors: Easyou Design

Klients: Easyou brand design

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

29,045

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #158092

Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Inheritance Alkoholisko dzērienu iepakojums

Inheritance ir iepakojuma dizains ķīniešu stiprajam alkoholiskajam dzērienam. Stikla pudelei ir minimālistiska forma, kas apvieno noapaļotas malas ar kvadrātveida pamatni, atspoguļojot tradicionālo priekšstatu, ka debesis ir apaļas un zeme ir kvadrātveida. Pudeles korķis ir veidots kā Su Dunpo cepure, un to ir viegli satvert un atvērt. Sešas ilustrācijas vēsta par Trīs Su ģimenes stāstiem un ar to saistītajām vērtībām. Ārējā kārba ir izgatavota no augstas kvalitātes kartona ar reljefa spiedumu un UV pārklājumu. Dizaina mērķis ir iepazīstināt patērētājus ar ķīniešu kultūras mantojumu.

Atzinība

Par Sudraba balva A' Design Award

Inheritance Alkoholisko dzērienu iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Inheritance Alkoholisko dzērienu iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Inheritance Alkoholisko dzērienu iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
Izmēri un iepakojums: Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm
Birkas: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
Ražošanas tehnoloģija: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
Dizaina izaicinājums: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
Pētījums: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
Iedvesma: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
Projekta ilgums: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
Darbības plūsma: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
Komandas dalībnieki: Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel