Darbs Aquetha Sakē iepakojums, kura autors ir Tacto Inc., ir augsti novērtēts un ļoti prestižās 2024 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2024

Aquetha Sakē iepakojums

Autors: Tacto Inc.

Klients: Tacto Inc

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

31,491

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #158293

Apmeklēt vietni Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Aquetha Sakē iepakojums

Aquetha ir iepakojuma un zīmola dizains izturētam japāņu sakē. Pudele ir glāzes mākslinieka rokām darināta un veidota gravitācijas spēka ietekmē, kas piešķir tai dabisku noapaļotu formu, kura vedina domāt par laika ritējumu. Noapaļotā forma arī veicina vienmērīgu izturēšanu pēc iepildīšanas pudelē. Caurspīdīgās etiķetes ir izgatavotas ar aklo reljefspiedes tehniku, lai atspoguļotu ledus temperatūrā izturēta sakē dzidro raksturu. Vienkāršajai ārējai kastītei ir iedobe starp vāku un korpusu, kas simbolizē izturēšanas laika līniju. Dizains pasniedz izturētu sakē kā mākslas darbu, nevis parastu produktu.

Atzinība

Par Sudraba balva A' Design Award

Aquetha Sakē iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Aquetha Sakē iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Aquetha Sakē iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
Izmēri un iepakojums: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Birkas: Packaging, Product Design, Website
Ražošanas tehnoloģija: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Dizaina izaicinājums: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Iedvesma: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Projekta ilgums: 2months, Tokyo, Japan
Darbības plūsma: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Komandas dalībnieki: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Attēlu autori: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima