Heti Brendings un iepakojums by Cansu Dagbagli Ferreira

Heti Brendings un iepakojums by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2024

Heti Brendings un iepakojums

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Bronzas balva A' Design Award Winner in Iepakojums Category

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Colors

The Design

About Heti Brendings un iepakojums

Heti, nosaukts pēc Dakota vārda, kas nozīmē mājas, piedāvā dzērienus, kas atdzīvina māju būtību ar dabiskām infūzijas garšām, slavinot Ziemeļamerikas vietējos augus. Šis sociālās ietekmes zīmols velta daļu no ieņēmumiem cilšu kopienu atbalstam. Effortless Wisdom, zīmola koncepcija, ietver pamatiedzīvotāju stila ilustrācijas un garšas, un iepakojums ir iedvesmots no Dakota mākslas ģeometriskās simetrijas, paužot līdzsvaru un harmoniju. Dizains apvieno monohromo paleti ar krāsu akcentiem, uzsverot pamatiedzīvotāju mākslas dziļumu mūsdienu kontekstā.

The Recognition

About the Bronzas balva A' Design Award

Heti Brendings un iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Heti Brendings un iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Heti Brendings un iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery