Eastroc Amla Juice Dzērienu iepakojums — Guangzhou ID Advertising Co.,Ltd

Darbs Eastroc Amla Juice Dzērienu iepakojums, kura autors ir Guangzhou ID Advertising Co.,Ltd, ir augsti novērtēts un ļoti prestižās 2024 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2024

Eastroc Amla Juice Dzērienu iepakojums

Autors: Guangzhou ID Advertising Co.,Ltd

Klients: Guangzhou ID Advertising Co.,Ltd

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Eastroc Amla Juice Dzērienu iepakojums

Eastroc Amla sula ir iepakojuma dizains augļu sulas dzērienam. Iepakojumā dominē maigs zaļš tonis, kas atspoguļo amlas augļa dabisko krāsu un norāda uz dzēriena aromāta atsvaidzinošajām un gremošanu veicinošajām īpašībām. Trīs punkti ir izkārtoti nepārtrauktā mežģīņu rakstā uz pudeles kakliņa un kartona iepakojuma, lai paplašinātu vizuālo klātbūtni plauktā. Palielināti amlas augļu attēli ir izvietoti pakāpeniski pa visu etiķeti, lai piesaistītu uzmanību un norādītu uz augsto sulas saturu. Sula tiek pildīta cilindriskā PET pudelē ar pilnu etiķeti, kas apdrukāta ar videi draudzīgu tinti.

Atzinība

Par Dzelzs balva A' Design Award

Eastroc Amla Juice Dzērienu iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Eastroc Amla Juice Dzērienu iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Eastroc Amla Juice Dzērienu iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Izmēri un iepakojums: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Birkas: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Ražošanas tehnoloģija: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Dizaina izaicinājums: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Pētījums: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Iedvesma: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Projekta ilgums: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Darbības plūsma: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Komandas dalībnieki: Yilin Lu, Zijun Liu,Jianchao Chen