Chinese Lion Automašīnas uzlīme by Yao Wu is a highly esteemed winner of the very prestigious 2024 Zelta balva A' Design Award in Reklāmas, mārketinga un komunikācijas dizains Competition Category.
ZeltaReklāma· 2024
Chinese Lion Automašīnas uzlīme
by Yao Wu
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
Zelta balva A' Design Award Winner in Reklāma Category
Verified Award Winner
Verify Award Status for #159438The Design
About Chinese Lion Automašīnas uzlīme
Chinese Lion ir ierobežota izdevuma automašīnas uzlīmju komplekts, kas radīts Fengxing T5 EVO transportlīdzeklim. Dizains ir māksliniecisks ķīniešu lauvas atveidojums, kas novietots uz tradicionālo ķīniešu rakstu pamatnes. Trīsdimensiju ģeometrija, popārts un abstraktā māksla ir apvienotas, lai grafikai piešķirtu jauneklīgu un dinamisku raksturu, kas iecerēts, lai uzrunātu jaunākus autovadītājus. Viss mākslas darbs ir sagatavots kā vektorgrafikas ilustrācija un izgatavots uz PVC plēves, kas tiek uzklāta kā daļējs aplīmējums ar izmēriem 4565 x 800 milimetri. Tiek piedāvāti trīs krāsu varianti.
The Recognition
About the Zelta balva A' Design Award
Chinese Lion Automašīnas uzlīme ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Chinese Lion Automašīnas uzlīme būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Chinese Lion Automašīnas uzlīme izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
- Dimensions & Packaging
- 4565mm*800mm, car sticker semi-wrapped car.
- Tags
- car sticker, east, chinese lion, chinese style, illustration
- Production Technology
- Use vectors to create all car wrap designs. Use PVC material to make car stickers.
- Design Challenge
- The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
- Research
- The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
- Inspiration
- The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
- Project Duration
- The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
- Team Members
- Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao
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