Chilled Milk Carton Kartons — Kazuo Fukushima and Haruka Takeuchi

Darbs Chilled Milk Carton Kartons, kura autors ir Kazuo Fukushima and Haruka Takeuchi, ir augsti novērtēts un ļoti prestižās 2024 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2024

Chilled Milk Carton Kartons

Autors: Kazuo Fukushima and Haruka Takeuchi

Klients: Meiji China Investment Co.,Ltd.

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Chilled Milk Carton Kartons

Lai konkurētu Ķīnas augstākās klases piena tirgū, unikāla tehnoloģija ir radījusi premium pienu, kas paredzēts sievietēm vecumā no 30 līdz 50 gadiem, apvienojot 100 procentu naturālu pienu ar barības vielu saglabājošu koncentrācijas tehnoloģiju bagātīgai garšai. Projekts pārdefinē piena iepakojumu, apvienojot inovāciju un japāņu kvalitāti ar izsmalcinātu garšu. Iepakojuma violetā krāsa simbolizē cildenumu, ko papildina baltā un zelta krāsa elegancei un kvalitātei, padarot dizainu izteikti neaizmirstamu.

Atzinība

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Chilled Milk Carton Kartons ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Chilled Milk Carton Kartons būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Chilled Milk Carton Kartons lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Izmēri un iepakojums: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Birkas: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Ražošanas tehnoloģija: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Dizaina izaicinājums: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Pētījums: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Iedvesma: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Projekta ilgums: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Darbības plūsma: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patenti: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Komandas dalībnieki: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Attēlu autori: Photographer: Zhu Jie