72 Xiangyu The Conqueror Liquor Alkoholiskā dzēriena pudeles iepakojums — Lubo Cao, Xiaoqiang Hu and Pengfei Dai

Darbs 72 Xiangyu The Conqueror Liquor Alkoholiskā dzēriena pudeles iepakojums, kura autors ir Lubo Cao, Xiaoqiang Hu and Pengfei Dai, ir augsti novērtēts un ļoti prestižās 2024 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2024

72 Xiangyu The Conqueror Liquor Alkoholiskā dzēriena pudeles iepakojums

Autors: Lubo Cao, Xiaoqiang Hu and Pengfei Dai

Klients: Hubei Shihua Liquor Co., Ltd

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par 72 Xiangyu The Conqueror Liquor Alkoholiskā dzēriena pudeles iepakojums

72 Xiangyu Iekarotājs ir pudeles iepakojums, kas radīts ķīniešu baijiu dzērienam. Pudele veidota trijkāja formā — tas ir tēls, kas Ķīnas vēsturē un kultūrā simbolizē cieņu un varu. Pudeles vainags veidots pēc imperatora Jan Šennonga vērša galvas motīva, kas simbolizē gudrību un drosmi. Galvenā krāsa ir melna, ar zelta, bronzas un sarkanā toņa akcentiem, kas rada vizuālu kontrastu. Ar trijkāji saistītie izliektie simboli ir reljefi. Krāsainajām zonām ir spīdīgs apdares slānis, bet melnajām zonām — matēts. Iepakojums paredzēts svinīgiem pasākumiem un dāvināšanai.

Atzinība

Par Bronzas balva A' Design Award

72 Xiangyu The Conqueror Liquor Alkoholiskā dzēriena pudeles iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka 72 Xiangyu The Conqueror Liquor Alkoholiskā dzēriena pudeles iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. 72 Xiangyu The Conqueror Liquor Alkoholiskā dzēriena pudeles iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
Izmēri un iepakojums: Length*width*height: 20.7x15.4x30.8cm
Capacity: 500ml
Birkas: Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
Ražošanas tehnoloģija: The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
Dizaina izaicinājums: The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
Pētījums: Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
Iedvesma: The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
Projekta ilgums: The project finished in October 2021.
Darbības plūsma: Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
Komandas dalībnieki: Lubo Cao, Xiaoqiang Hu, Pengfei Dai
Attēlu autori: HUBEI SHIHUA LIQUOR CO.,LTD