Extra Melty Upgrade Piparmētru iepakojums by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.
BronzasIepakojums· 2024
Extra Melty Upgrade Piparmētru iepakojums
Bronzas balva A' Design Award Winner in Iepakojums Category
Verified Award Winner
Verify Award Status for #160786The Design
About Extra Melty Upgrade Piparmētru iepakojums
Dizaina komanda balstījās uz ideju par kūstošu sniegu, kas simbolizē produkta stresu mazinošās īpašības. Bija nepieciešams saglabāt atpazīstamus zīmola elementus, piemēram, EXTRA logotipu un raksturīgo līkloču līniju, tāpēc dizaina komanda vizuāli pārveidoja šo līniju par slēpošanas trasi, lai radītu ainavu, kurā multfilmas varonis var izklaidēties, sasaucoties ar tēmu. Pamanāms, ka auglis pildīja vairāk nekā tikai garšas norādi — tas kļuva par dzīvu sniega dēli, kas papildināja stāstījumu. Iecere ir tāda, lai piparmētru baudīšanas brīdis sniegtu slēpošanai līdzīgu pieredzi gan mutē, gan patērētāju prātā.
The Recognition
About the Bronzas balva A' Design Award
Extra Melty Upgrade Piparmētru iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Extra Melty Upgrade Piparmētru iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Extra Melty Upgrade Piparmētru iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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