Collection 10 Years of Shede Alkohola iepakojums — Dong Jinghong and Wei Li

Darbs Collection 10 Years of Shede Alkohola iepakojums, kura autors ir Dong Jinghong and Wei Li, ir augsti novērtēts un ļoti prestižās 2025 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2025

Collection 10 Years of Shede Alkohola iepakojums

Autors: Dong Jinghong and Wei Li

Klients: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Collection 10 Years of Shede Alkohola iepakojums

Collection 10 Years of Shede ir iepakojums ķīniešu baidzju stiprajam alkoholiskajam dzērienam. Dizains balstās uz diviem tradicionāliem ķīniešu amatiem — kustamo burtu iespiešanu un papīra izgatavošanu. Kustamo burtu elementi redzami uz ārējās kastes virsmas un uz pudeles korķa, izkārtoti rakstā, kas izskatās izkaisīts, tomēr sakārtots. Pudeles korpusā ir iegravēti klinšu raksti ar ieliektām un izliektām zonām, kas atgādina desmit gadu izturēšanu un mantojuma amatnieku darbu. Papīra un plastmasas iepakojums priekšpusē ir pilnībā pārstrādājams un dabiski noārdāms. Dizains saglabā vienkāršas formas un skaidras proporcijas.

Atzinība

Par Sudraba balva A' Design Award

Collection 10 Years of Shede Alkohola iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Collection 10 Years of Shede Alkohola iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Collection 10 Years of Shede Alkohola iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: "Collection - 10 Years of Shede" follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high-end Baijiu consumers. To find the best way to show the historical imprint of China, integrate the movable type printing technology and papermaking technology of the Four Great ancient inventions with the wisdom of Shede, so as to convey the charm of Chinese civilization. There is something to give and something to gain, the balance between Yin and Yang is the logic of Chinese culture. "Collection - 10 Years of Shede" integrates the philosophy of Yin and Yang to convey the imprint of ten years of preservation and the hearts of countless intangible cultural heritage craftsmen.The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection. "Collection · Shede 10 Years" bravely undertakes the mission of"brewing a better life for global families and spreading the beauty of Chinese Baijiu culture", brews ingenious old wine and carries forward Chinese wisdom! To be willing is a kind of wisdom and attitude in life. Only when everything is willing to be willing can harmony and unity be achieved.
Izmēri un iepakojums: Bottle：Width 170mm x Height 100mm
Outer box：Width 280mm x Height 150mm
Birkas: oriental life aesthetics, movable type printing, papermaking technology, low-carbon life, intangible cultural heritage craftsman
Ražošanas tehnoloģija: Movable type printing and papermaking are the crystallization of Chinese wisdom. The integration of the most Chinese cultural achievements on the bottle and packaging all highlight the extraordinary charm of Chinese civilization for thousands of years. "Collection - 10 Years of Shede" inherits the classic vision of Shede brand, uses movable type printing and papermaking design elements to upgrade and optimize the "brand super symbol", focusing on the most Chinese cultural genes.
Dizaina izaicinājums: "Collection - 10 Years of Shede" simplifies the overall complexity, with a simple design and sharp proportions. Following the design concept of "less is more", so that the design returns to its original state, presenting a pure and aesthetic sense of Chinese civilization. "Collection - 10 Years of Shede" continues to deepen the strategy of Shede old wine, follows the ideas of Shede Oriental wisdom expression and Oriental life aesthetic creation, and transmits the charm of Chinese civilization.
Pētījums: Baijiu is rich and fragrant. "Collection - 10 Years of Shede" marks the richness of oriental civilization. With the beauty of oriental charm, it carries the essence of oriental civilization and makes the east more oriental. "Collection · Shede for 10 years" provides another new choice for high-end Baijiu consumers, and undertakes the mission of brewing a better life for global families and spreading the beauty of Chinese Baijiu culture.
Iedvesma: "Collection - 10 Years of Shede" follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high-end Baijiu consumers. With the beauty of oriental charm, it carries the essence of oriental civilization and symbolizes its richness, which makes the orient more oriental.
Projekta ilgums: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in August 2023.
Darbības plūsma: The birth of Chinese characters is far from ancient, and it is the soul of human civilization. The stunning movable type printing technique is the crystallization of Chinese civilization. "Collection - 10 Years of Shede" carrying the imprint of the long history of Chinese civilization, showing the most Chinese cultural genes - uneven movable type printing,magnificent ancient Chinese characters and rich texture of rough papermaking, all of which demonstrate the extraordinary charm of the Chinese civilization for thousands of years. The surface of the packaging and bottle caps uses movable type elements, which seem to be scattered but orderly in chaos, and it also highlights the philosophical oriental aesthetics. The bottle body of "Collection - 10 Years of Shede" is carved with rock patterns, one up and down, one concave and one convex, conveying the imprint of ten years old collection and the heart of an intangible cultural heritage craftsman with countless carvings.
Komandas dalībnieki: Dong Jinghong 、Li Wei
Attēlu autori: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
Mr. Dong Jinghong
Mr. Li Wei