Stickman Zīmola identitāte — Yitian Zeng

Darbs Stickman Zīmola identitāte, kura autors ir Yitian Zeng, ir augsti novērtēts un ļoti prestižās 2025 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2025

Stickman Zīmola identitāte

Autors: Yitian Zeng

Klients: Stickman

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Stickman Zīmola identitāte

Stickman ir zīmola identitāte, kas izveidota bumbulīšu tējas veikalam Kanzassitijā. Identitātes pamatā ir draudzīgs talismana tēls, kas atspoguļo veikala divus galvenos piedāvājumus – bumbulīšu tēju un šašliku uzkodas. Grafika tika izveidota, izmantojot digitālo ilustrāciju un vektorgrafiku, tāpēc dizainu var mērogot, nezaudējot skaidrību. Stickman parādās uz baneriem, izgaismotas izkārtnes, priekšautiem, aizkariem, krūzēm, salmiņiem un piegādes maisiņiem, kas izgatavoti no metāla, auduma un polipropilēna. Dizaina mērķis ir radīt siltu un iekļaujošu izskatu visu vecumu apmeklētājiem.

Atzinība

Par Dzelzs balva A' Design Award

Stickman Zīmola identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Stickman Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Stickman Zīmola identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Izmēri un iepakojums: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Birkas: branding, shop, packaging design, illustration
Ražošanas tehnoloģija: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Dizaina izaicinājums: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Pētījums: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Iedvesma: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Projekta ilgums: The project was done within 8 months and was launched officially in May 2024.
Darbības plūsma: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Attēlu autori: Image: Yitian Zeng, 2024.