Colorful Zhangzhou Zīmola produktu iepakojums — Yangchao Wu

Darbs Colorful Zhangzhou Zīmola produktu iepakojums, kura autors ir Yangchao Wu, ir augsti novērtēts un ļoti prestižās 2025 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2025

Colorful Zhangzhou Zīmola produktu iepakojums

Autors: Yangchao Wu

Klients: Yangchao Wu

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Colorful Zhangzhou Zīmola produktu iepakojums

Colorful Zhangzhou ir iepakojuma un identitātes sistēma, kas radīta pilsētas zīmolam. Dizains aptver vizuālās identitātes sistēmu, dāvanu iepakojumu, klātienes pieredzes telpu un tiešsaistes dzīvesstila pakalpojumu platformu. Kā galvenās tēmas izmantota sarkanā krāsa un narcises zieds, smeļoties iedvesmu no vietējās vēstures, paražām un arhitektūras rakstiem. Atsevišķas tēmas izstrādātas tādiem produktiem kā mēness kūkas, tēja un suvenīri. Katras kastes izmēri ir 260 mm platumā, 260 mm dziļumā un 140 mm augstumā. Inovatīvas iepakojuma struktūras uzlabo aizsardzību transportēšanas laikā, un tiek izmantoti ilgtspējīgi materiāli.

Atzinība

Par Sudraba balva A' Design Award

Colorful Zhangzhou Zīmola produktu iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Colorful Zhangzhou Zīmola produktu iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Colorful Zhangzhou Zīmola produktu iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Izmēri un iepakojums: Width 260 mm x Depth 260 mm x Height 140 mm
Birkas: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Ražošanas tehnoloģija: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Dizaina izaicinājums: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Pētījums: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Iedvesma: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Projekta ilgums: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Darbības plūsma: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Komandas dalībnieki: Chief Designer: Yangchao Wu
Attēlu autori: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.