Joy To Go Iepakojums — Du Qingyu and Zhang Jun

Darbs Joy To Go Iepakojums, kura autors ir Du Qingyu and Zhang Jun, ir augsti novērtēts un ļoti prestižās 2025 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2025

Joy To Go Iepakojums

Autors: Du Qingyu and Zhang Jun

Klients: Joy Studio

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

11,920

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #165104

Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Joy To Go Iepakojums

Joy To Go ātras ēdināšanas piegādes iepakojums integrē jautro personāžu Joy ar ēdienu, radot saskaņotu dizainu visā iepakojuma sistēmā. Šie rotaļīgie elementi ir veidoti ne tikai izklaidei, bet arī norāda uz iepakojuma atvēršanas mehānismu. Piemēram, hamburgera iepakojumā ir attēlots personāžs ar hamburgeru uz galvas. Vairāk hamburgera sastāvdaļu pakāpeniski kļūst redzamas tikai pēc tam, kad lietotāji atver vāku. Turklāt iepakojumu var izmantot atkārtoti, jo rakstus var noraut, lai izveidotu grāmatzīmes, kas veicina vides apziņu.

Atzinība

Par Dzelzs balva A' Design Award

Joy To Go Iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Joy To Go Iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Joy To Go Iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Izmēri un iepakojums: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Birkas: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Ražošanas tehnoloģija: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Dizaina izaicinājums: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Pētījums: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Iedvesma: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Projekta ilgums: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Darbības plūsma: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Komandas dalībnieki: Du Qingyu
Zhang Jun
Attēlu autori: Du Qingyu