Darbs Mannay CBE 2020 Stends, kura autors ir Wai Ho Cheung, ir augsti novērtēts un ļoti prestižās 2025 Dzelzs balva A' Design Award ieguvējs kategorijā Tirdzniecības izstāžu arhitektūras, interjeru un eksponātu dizains.

DzelzsTirdzniecības izstāde· 2025

Mannay CBE 2020 Stends

Autors: Wai Ho Cheung

Klients: Shenzhen Mannay Cosmetic Co.

Dzelzs balva A' Design Award ieguvējs kategorijā Tirdzniecības izstāde

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Dizains

Par Mannay CBE 2020 Stends

Mannay prezentē savu zīmolu Luckinfo Ķīnas skaistuma izstādē Šanhajā ar stendu, kas izstrādāts, lai izcelt Mannay tehnoloģisko kompetenci un Luckinfo jaunatnisko pievilcību. Stendā ir centrālā sala, kas sadala telpu divās sekcijās, vienā pusē demonstrējot izejvielas un amatniecību, bet otrā - krāsainos Luckinfo produktus. Daudzveidīgi apgaismojuma efekti, dzīvas krāsas un detalizēti elementi, piemēram, neona gaismas un konveijera lentes, uzlabo ekspozīciju. Izkārtojums nodrošina vienmērīgu apmeklētāju plūsmu, radot saistošu pieredzi.

Atzinība

Par Dzelzs balva A' Design Award

Mannay CBE 2020 Stends ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Mannay CBE 2020 Stends būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Mannay CBE 2020 Stends tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
Izmēri un iepakojums: Width 6 m x Depth 15 m x Height 4 m
Birkas: Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
Ražošanas tehnoloģija: The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
Dizaina izaicinājums: The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
Pētījums: The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
Iedvesma: The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
Projekta ilgums: The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
Darbības plūsma: The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
Komandas dalībnieki: Wai Ho Cheung
Attēlu autori: Simon Zhou