Threegun Iepakojuma dizains by E2W Studio

Threegun Iepakojuma dizains by E2W Studio is a highly esteemed winner of the very prestigious 2025 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2025

Threegun Iepakojuma dizains

by E2W Studio

Client: E2W Studio

Bronzas balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Threegun Iepakojuma dizains

Kopš tā dibināšanas Threegun konsekventi izmanto sarkano krāsu, kas dziļi iesakņojusies ķīniešu tradīcijās, kā savas vizuālās identitātes pamatelelementu. Sarkanais tonis tiek uzskatīts par vienu no būtiskajiem elementiem, kas ir jāsaglabā zīmola vizuālajā sistēmā. Režģa sistēmu sistemātiska izmantošana iepakojumā vienādo izkārtojumu. Attiecībā uz iepakojuma fonu dizaineri ir mūsdienīgi integrējuši ciparu Trīs raksta dizainā. Šis motīvs ir kļuvis par galveno vizuālo elementu Threegun, turpinot spēlēt nozīmīgu lomu viņu turpmākajā vizuālajā dizainā.

The Recognition

About the Bronzas balva A' Design Award

Threegun Iepakojuma dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Threegun Iepakojuma dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Threegun Iepakojuma dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimensions & Packaging: Width 58mm x Depth 134mm x Height 255mm
Tags: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Production Technology: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Design Challenge: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Research: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiration: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Project Duration: The project was completed in 2024.
Operation Flow: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Image Credits: Floating Stop