Miniso Land Mazumtirdzniecība by Xiang Li is a highly esteemed winner of the very prestigious 2025 Zelta balva A' Design Award in Interjera, tirdzniecības un izstāžu dizains Competition Category.
ZeltaInterjers· 2025
Miniso Land Mazumtirdzniecība
by Xiang Li
Zelta balva A' Design Award Winner in Interjers Category
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- Verified Award Winner
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The Design
About Miniso Land Mazumtirdzniecība
Miniso Land trīs stāvu telpā ir seši galvenie apgabali un vairāk nekā septiņdesmit veidu kopīgi brendētu produktu no dažādām IP pasaulēm. Dizaineri panāk kategoriju daudzveidības un telpas izmantošanas efektivitātes saplūšanu, izveidojot daudzveidīgas situācijas zonas un izvairoties no garlaicības, ko var radīt tradicionālā atkārtotā iepirkšanās pieredze. Sākot ar aklās kastes zonu, kas rada sajūtu, it kā būtu rozā burbuļos, visaptverošo zonu ar montāžas vizuālo efektu, mājdzīvnieku zonu un smaržu zonu ar dabas sajūtu daudzveidību, līdz plīša zonai, kas liek justies, it kā būtu iegājis pasaku pasaulē.
The Recognition
About the Zelta balva A' Design Award
Miniso Land Mazumtirdzniecība ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Miniso Land Mazumtirdzniecība būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Miniso Land Mazumtirdzniecība izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
- Tags
- interior retail
- Design Challenge
- Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
- Inspiration
- The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
- Project Duration
- Shanghai, China
- Image Credits
- Photograph丨SFAP
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