Kanade Japanese Primārā funkcija: Iepakojums by Yuko Takagi

Kanade Japanese Primārā funkcija: Iepakojums by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 Sudraba balva A' Design Award in Iepakojuma dizains Competition Category.

SudrabaIepakojums· 2025

Kanade Japanese Primārā funkcija: Iepakojums

by Yuko Takagi

Sudraba balva A' Design Award Winner in Iepakojums Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kanade Japanese Primārā funkcija: Iepakojums

Iepakojuma dizains Kanade — augstākās klases japāņu amatniecības liķierim — smeļas iedvesmu no tradicionālās estētikas, lai atspoguļotu produkta izsmalcināto, dabisko garšu. Balstoties uz harmonijas koncepciju, dizainā izmantots īpaši radīts washi papīrs ar spīdīgām šķiedrām, radot kontrastu starp matētu un smalku spīdumu, kas piešķir taustāmu, amatniecisku sajūtu. Akvareļa ilustrācijas un ar roku rakstīta kaligrāfija pastiprina rokdarba iespaidu, savukārt pielāgots burtveidols piešķir modernu, taču kultūrā sakņotu identitāti. Rezultāts ir iepakojums, kas savieno tradīcijas un mūsdienu izjūtu, lai piesaistītu globālu auditoriju.

The Recognition

About the Sudraba balva A' Design Award

Kanade Japanese Primārā funkcija: Iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Kanade Japanese Primārā funkcija: Iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Kanade Japanese Primārā funkcija: Iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
Dimensions & Packaging: 700ml
Tags: #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
Production Technology: The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
Design Challenge: Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
Research: We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
Inspiration: The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
Project Duration: 1 year, Tokyo
Operation Flow: Consumed neat, on the rocks, or in cocktails.
Patents: Yuko Takagi
Image Credits: Yuko Takagi