Chinese Zodiac Gift Box Dāvanu kārba by Tao Ran

Chinese Zodiac Gift Box Dāvanu kārba by Tao Ran is a highly esteemed winner of the very prestigious 2025 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2025

Chinese Zodiac Gift Box Dāvanu kārba

by Tao Ran

Client: China State Construction Hailong Technology Company Limited

Bronzas balva A' Design Award Winner in Iepakojums Category

10,446

Verified Award Winner

Verify Award Status for #168761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Gift Box Dāvanu kārba

Ķīniešu zodiaka dāvanu kārba ir iepakojuma kārba, kas izveidota Ķīniešu zodiaka lellēm. Zodiaka dzīvnieki ir attēloti ar vienkāršām līnijām, nevis izmantojot tradicionālās ilustrēšanas metodes. Katrs raksts saglabā lakonismu un vieglu atpazīstamību, savienojot senās tēmas ar modernu vizuālo valodu. Ārējā kārba ir izgatavota no 1000g pelēkā kartona un 128g ledus baltā papīra ar karsto folijas spiedumu. Iekšējā kārba ir izgatavota no 500g pelēkā kartona un 128g ledus baltā papīra ar karsto folijas spiedumu, kā arī ietver grebtu EVA paliktni. Kārba paredzēta kā dāvana draugiem.

The Recognition

About the Bronzas balva A' Design Award

Chinese Zodiac Gift Box Dāvanu kārba ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Chinese Zodiac Gift Box Dāvanu kārba būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Chinese Zodiac Gift Box Dāvanu kārba lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimensions & Packaging: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Tags: Chinese Zodiac
Production Technology: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Research: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiration: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Duration: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.