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Hocking Hills Tīmekļa dizains by Cansu Dagbagli Ferreira

Hocking Hills Tīmekļa dizains by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Bronzas balva A' Design Award in Saskarnes, mijiedarbības un lietotāja pieredzes dizains Competition Category.


BronzasSaskarne· 2025

Hocking Hills Tīmekļa dizains

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Bronzas balva A' Design Award Winner in Saskarne Category

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Verified Award Winner

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Colors

The Design

About Hocking Hills Tīmekļa dizains

Hockinghills.com pārveide ievieš racionalizētu un mūsdienīgu rezervācijas platformu dabas mītnēm un aktivitātēm brīvā dabā. Prioritizējot skaidrību un lietojamību, atjauninātais dizains izmanto minimālistisku pieeju, kas izceļ Hocking Hills dabisko skaistumu. Pilnveidota lietotāja saskarne, optimizēta navigācija un vairāk nekā 100 pielāgotu ikonu komplekts uzlabo pieejamību un funkcionalitāti. Rezultāts ir saskaņota un saistoša digitālā pieredze, kas vienkāršo ceļojuma plānošanu, vienlaikus saglabājot uzticību zīmola vērtībām – dabai, kopienai un nevainojamam izpētes procesam.

The Recognition

About the Bronzas balva A' Design Award

Hocking Hills Tīmekļa dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Hocking Hills Tīmekļa dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Hocking Hills Tīmekļa dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging
Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags
website, travel, outdoors, icon design, user interface
Production Technology
The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge
Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research
According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration
The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration
1 year from June 2023 to June 2024
USA and France
Operation Flow
Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.

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