Seven Hills Whisky Dzērienu iepakojums by Dorottya Gajdos

Seven Hills Whisky Dzērienu iepakojums by Dorottya Gajdos is a highly esteemed winner of the very prestigious 2025 Sudraba balva A' Design Award in Iepakojuma dizains Competition Category.

SudrabaIepakojums· 2025

Seven Hills Whisky Dzērienu iepakojums

by Dorottya Gajdos

Client: Seven Hills Distillery Kft.

Sudraba balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Seven Hills Whisky Dzērienu iepakojums

Pirmais ungāru kūpināts viena iesala viskijs, ko raksturo īpatnējs riekstu un Tokaji Aszú raksturs, pateicoties miežu iesalam, kas kūpināts virs bioloģiskajām Tokaji Aszú vīnogu izsulu. Etiķetes modernās, elegantās iezīmes ir atvasinātas no ikoniskā cipara 7 formas Sevenhills logotipā, ko smalki papildina abstraktais dūmu attēlojums, kas rotaļīgi aptinas ap pudeli.

The Recognition

About the Sudraba balva A' Design Award

Seven Hills Whisky Dzērienu iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Seven Hills Whisky Dzērienu iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Seven Hills Whisky Dzērienu iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji aszúlike character, thanks to the barley malt smoked over organic Tokaji aszú grape pomace. The modern,sleek characteristics of the label are derived from the iconic ‘7’ shape of the Sevenhills logo, delicatelycounterpointed by the abstract representation of smoke, which playfully wraps around the bottle.
Dimensions & Packaging: Height: 260 mm Width: 65 mm
Tags: graphasel design studio, whisky, contemporary packaging, sevenhills distillery
Production Technology: Ofset printed label and screenprinted bottle.
Design Challenge: Designing the packaging presented the challenge of building upon and surpassing the visual identity of the Tokaj Gin packaging previously created for Sevenhills Distillery. Various design iterations explored how to represent smoke in a modern and refined way—ensuring it subtly enveloped the bottle without overpowering the label. The result is a sleek, contemporary aesthetic that enhances the whisky’s rich, smoky character .
Research: The design of this bottle builds upon the visual identity established by the Tokaj Gin packaging from Sevenhills Distillery but takes on a more modern and refined approach, aligning with the unique character of Hungary’s first smoky single malt whisky.
Inspiration: The abstract smoke pattern encircling the bottle represents the whisky’s unique smoky essence. Its black and copper tones evoke both the depth of the whisky’s flavor and the craftsmanship of pot still distillation. The handcrafted beechwood screw cap, made from the same wood as the ageing barrels, highlights the harmony between the maturation process and natural materials.
Project Duration: Started and finished in Budapest at the end of 2024.
Operation Flow: As the customer looks through the bottle filled with whisky, the liquid enhances the illusion of swirling smoke, reinforcing the whisky’s rich, smoky character.
Team Members: Studio: Graphasel Design Studio
Designer: János Pintér
Art Director: László Ördögh

Client: Seven Hills Distillery Kft.
Photos: Bence Szabó- ABorfotós
Image Credits: Bence Szabó- A Borfotós