Yanghe Naked Bottle Liquor Baidžiu pudeles iepakojums — Liandong Zhang and Xueqian Zhang

Darbs Yanghe Naked Bottle Liquor Baidžiu pudeles iepakojums, kura autors ir Liandong Zhang and Xueqian Zhang, ir augsti novērtēts un ļoti prestižās 2025 Zelta balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

ZeltaIepakojums· 2025

Yanghe Naked Bottle Liquor Baidžiu pudeles iepakojums

Autors: Liandong Zhang and Xueqian Zhang

Klients: Jiangsu Yanghe Distillery Co., Ltd

Zelta balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Yanghe Naked Bottle Liquor Baidžiu pudeles iepakojums

Yanghe Naked Bottle Liquor ir iepakojuma dizains baidžiu — ķīniešu destilētam alkoholiskajam dzērienam. Kristāla stikla pudele apvieno klasisko plūmes pudeles formu ar vienkāršām, modernām līnijām. Kazas raga struktūra uz pudeles atsaucas uz zīmola tradicionālo kazas rakstu. Tauriņa etiķete ir saglabāta un pilnveidota, izmantojot vienkāršas līnijas un atturīgu krāsu kombināciju. Pudeles zili zaļais tonis izceļas mazumtirdzniecības plauktos. Dizaina mērķis ir piešķirt vienkāršā pudelē pildītam alkoholam augstāku uztverto vērtību un skaidru zīmola identitāti. Pudeles izmēri ir 76 x 76 x 257 milimetri.

Atzinība

Par Zelta balva A' Design Award

Yanghe Naked Bottle Liquor Baidžiu pudeles iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Yanghe Naked Bottle Liquor Baidžiu pudeles iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Yanghe Naked Bottle Liquor Baidžiu pudeles iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
Izmēri un iepakojums: bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g
Birkas: Yanghe, Naked Bottle Liquor, Classic, Elegant
Ražošanas tehnoloģija: With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
Dizaina izaicinājums: The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
Pētījums: In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
Iedvesma: The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
Projekta ilgums: From November 2024 Nanjing, Jiangsu, China
Darbības plūsma: The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
Komandas dalībnieki: Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
Attēlu autori: Jiangsu Yanghe Distillery Co., Ltd