Eternal Moon Mēness kūku iepakojums by Sha Feng and Jiayi Lu

Eternal Moon Mēness kūku iepakojums by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2025

Eternal Moon Mēness kūku iepakojums

by Sha Feng and Jiayi Lu

Client: Eternal Moon

Bronzas balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Eternal Moon Mēness kūku iepakojums

Eternal Moon ir dāvanu kaste, kas veidota mēness kūkām. Iepakojums atspoguļo Rudens vidus svētku tēmu no plaša skatupunkta, atstājot malā tradicionālās leģendas un pievēršoties mēness mūžībai un cilvēku kopīgajam liktenim. Mākslas darbā mēness attēlots astoņos kontekstos: uguns, ziedi, akmeņi, mākoņi, jūra, vējš, kalni un mežs. Izmantota tiešā krāsu druka un karstā folijas apzeltīšana. Ārējās kastes izmērs ir 335 x 75 x 195 milimetri, un tajā ievietotas mazākas mēness kūku kastītes ar izmēru 70 x 70 x 35 milimetri.

The Recognition

About the Bronzas balva A' Design Award

Eternal Moon Mēness kūku iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Eternal Moon Mēness kūku iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Eternal Moon Mēness kūku iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Dimensions & Packaging: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tags: Branding, Packaging, Eternal Moon
Production Technology: The printing technologies we use are spot color printing and hot stamping process.
Design Challenge: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspiration: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Project Duration: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Operation Flow: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.