Parsirang Olu ražotājs by Mohsen Koofiani

Parsirang Olu ražotājs by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2025

Parsirang Olu ražotājs

by Mohsen Koofiani

Client: Parsirang Eggs

Bronzas balva A' Design Award Winner in Iepakojums Category

13,222

Verified Award Winner

Verify Award Status for #171319

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Parsirang Olu ražotājs

Dizaina studijā dizainers centās radīt iepakojumu ar spēcīgu identitāti. Viņi uzzīmēja vistu ar lakatu, lai radītu lauku svaiguma sajūtu. Dzeltenā krāsa simbolizēja olu dzelteņumus un rīta siltumu, savukārt sarkanā pievienoja enerģiju un autentiskumu. Tipogrāfija bija drosmīga un skaidra, nodrošinot ātru vēstījuma nodošanu. Pēc daudzām pilnveidošanas stundām galīgais dizains nebija tikai iepakojums; tas stāstīja stāstu par lauku fermu un svaigiem oliem, nododot uzticību un kvalitāti klientiem.

The Recognition

About the Bronzas balva A' Design Award

Parsirang Olu ražotājs ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Parsirang Olu ražotājs būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Parsirang Olu ražotājs lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Dimensions & Packaging: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Tags: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Production Technology: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Design Challenge: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Research: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspiration: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Project Duration: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Operation Flow: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Image Credits: Creator, Illustration and Design: Mohsen Koofiani