Wanmu Qianjin Astragala tējas iepakojums by Chushan Design is a highly esteemed winner of the very prestigious 2025 Sudraba balva A' Design Award in Iepakojuma dizains Competition Category.
SudrabaIepakojums· 2025
Wanmu Qianjin Astragala tējas iepakojums
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
Sudraba balva A' Design Award Winner in Iepakojums Category
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- Verified Award Winner
- Verify Award Status for #171508
The Design
About Wanmu Qianjin Astragala tējas iepakojums
Wanmu Qianjin ir astragala tējas dāvanu komplekta iepakojums. Smaragdzaļo ārējo kastīti rotā gravēta, zeltīta metāla plāksne, kuras iedvesmas avots ir Cjinu dinastijas imperatora zīmogi. Teksturētais papīrs atgādina meža ainavu, bet ar zelta pārslām rotātie raksti norāda uz astragala resursiem. Atverot kastīti, atklājas zeltīts interjers ar trim zelta krāsas atvilktnēm, kas saliekamas kopā, veidojot Saihanbas ainavu. Katrā atvilktnē ir desmit paciņas, nodrošinot trīsdesmit dienu krājumu. Iepakojums ir atkārtoti uzpildāms, un par katru pirkumu tiek iestādīts viens jaunkociņš.
The Recognition
About the Sudraba balva A' Design Award
Wanmu Qianjin Astragala tējas iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Wanmu Qianjin Astragala tējas iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Wanmu Qianjin Astragala tējas iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Wanmu Qianjin gift set encapsulates Saihanba's ecological legacy, blending Qing imperial seal motifs with minimalist design. Gilded seals and forest-wave patterns visualize Heaven-Human Unity philosophy. Integrating forest/seal/herb canon symbols with a "one sapling planted per purchase" mechanism, it pioneers a new paradigm for premium wellness gifts that harmonize ecological ethos and commercial innovation.
- Dimensions & Packaging
- Dimensions: 330mm185mm102mm
Contents: 3 boxes × 10 sachets × 8g (Total 30 sachets/240g) - Tags
- Seals, Astragalus, Sustainability, Treasure, Philanthropy, Spirit
- Production Technology
- The Wanmu Qianjin set embodies eco-aesthetics with textured paper mimicking forestscapes, gold-flecked patterns symbolizing astragalus resources, and Qianlong-style seal plaques reflecting imperial elegance. Three golden drawers assemble into Saihanba landscapes, containing 30-day supply (10 sachets per drawer) with herbal wisdom engraved. Refillable design embodies sustainability principles.
- Design Challenge
- The design bridges consumption and ecological action: forest-textured paper with gold-flecked patterns metaphorically links Astragalus resources to Saihanba's restoration. Each purchase funds a sapling, transforming consumers into ecological stakeholders. Medicinal value is visualized through deconstructed Qing pharmacopeia motifs, perpetuating Saihanba Spirit via contemporary design semiotics.
- Research
- This packaging emphasizes the connection between consumer behavior and ecological preservation. It inherits the Saihanba Spirit while addressing modern youth's demand for health-conscious lifestyles. By exploring the modern translation of traditional cultural elements – including royal heritage, desert-to-forest transformation, and Astragalus' medicinal value – the design rejuvenates cultural communication for younger generations and advances Saihanba's green sustainability philosophy.
- Inspiration
- The Wanmu Qianjin packaging translates Saihanba's ecological narrative, documenting three generations' desert to forest transformation that showcases balance between humanity and nature, reflecting the Eastern philosophy of Heaven Human Unity. By merging Qing imperial hunting heritage with modern ecotechnology elements, it advances the Saihanba Spirit through innovative cultural interpretation.
- Project Duration
- The Wanmu Qianjin project was launched in Shenzhen, China (September 2024) and fully implemented by January 2025.
- Operation Flow
- The emerald-green exterior features an engraved gold-plated metal plaque, exuding luxurious appeal. Opening the box reveals a gilded inner chamber, symbolizing the discovery of ecological treasure within vast forests, enhancing perceived value and ritualistic experience. Contains 30 Astragalus tea sachets (8g each, 240g total) – one sachet brews a daily pot, precisely designed for 30-day usage. Compact pouch packaging ensures portability.
- Team Members
- Yin Peng
Li Linlin
Liu Xinrui - Image Credits
- Image : Photographer Saihan Golden Gourd Pharmaceutical Co., Ltd., Wanmu Qianjin, 2025.
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