Planetarium Kultūras un radošās preces — Alan Guo

Darbs Planetarium Kultūras un radošās preces, kura autors ir Alan Guo, ir augsti novērtēts un ļoti prestižās 2025 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2025

Planetarium Kultūras un radošās preces

Autors: Alan Guo

Klients: Beijing Planetarium

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Planetarium Kultūras un radošās preces

Šī termosa pudele ir daļa no plašākas produktu sērijas, kas ietver zīmogus, grāmatzīmes, lentes, auduma somas un citus priekšmetus. Iedvesmoti no astronautiem, dizaini nodod bezsmaguma sajūtu un pēta attiecības starp cilvēci un Visumu. No levitējošas, kosmosa tēmas tases līdz auduma somai ar attēlotu roku, kas tur astronauta dzīvības līniju, katrs produkts iemieso iztēles stāstījumu. Kolekcijas mērķis ir izraisīt sabiedrības zinātkāri par kosmosu un veicināt racionālu un pārdomātu skatījumu uz cilvēces vietu tajā.

Atzinība

Par Sudraba balva A' Design Award

Planetarium Kultūras un radošās preces ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Planetarium Kultūras un radošās preces būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Planetarium Kultūras un radošās preces ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
Izmēri un iepakojums: 25*40cm Inflatable bag, Screen printing
Birkas: Planetarium, Cultural and Creative Merchandise, Universe
Ražošanas tehnoloģija: Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
Dizaina izaicinājums: In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products.

To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging.

Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product.

For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.
Pētījums: This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe.

To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective.

For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space.

Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.
Iedvesma: This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
Projekta ilgums: This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
Darbības plūsma: The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.