Geneus DNA and Gatta Mazumtirdzniecības veikala interjers, kafejnīcas interjers — After Design Living and Space Co.,Ltd.

Darbs Geneus DNA and Gatta Mazumtirdzniecības veikala interjers, kafejnīcas interjers, kura autors ir After Design Living and Space Co.,Ltd., ir augsti novērtēts un ļoti prestižās 2025 Sudraba balva A' Design Award ieguvējs kategorijā Interjera, tirdzniecības un izstāžu dizains.

SudrabaInterjers· 2025

Geneus DNA and Gatta Mazumtirdzniecības veikala interjers, kafejnīcas interjers

Autors: After Design Living and Space Co.,Ltd.

Klients: After Design Living and Space Company Limited

Sudraba balva A' Design Award ieguvējs kategorijā Interjers

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Dizains

Par Geneus DNA and Gatta Mazumtirdzniecības veikala interjers, kafejnīcas interjers

Geneus DNA un Gatta ir daudzfunkcionāls mazumtirdzniecības interjers, kas apvieno personalizētus ģenētiskās testēšanas pakalpojumus ar kafejnīcu. Nosaukums Gatta cēlies no četrām DNS bāzēm A, C, G un T, simbolizējot personalizētu veselību. Projekts aizņem divas blakus esošas telpas 6 x 5 metru izmērā, kopumā 60 kvadrātmetrus. Vienā pusē tiek piedāvāta ģenētiskā testēšana, bet otrā tiek pasniegta kafija. Nerūsējošais tērauds, caurspīdīgs polikarbonāts, izliektas līnijas un LED lentes apgaismojums rada futūristisku izskatu. Atvērtais plānojums vada apmeklētājus no zinātnes uz komfortu, padarot testēšanu mazāk biedējošu.

Atzinība

Par Sudraba balva A' Design Award

Geneus DNA and Gatta Mazumtirdzniecības veikala interjers, kafejnīcas interjers ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Geneus DNA and Gatta Mazumtirdzniecības veikala interjers, kafejnīcas interjers būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Geneus DNA and Gatta Mazumtirdzniecības veikala interjers, kafejnīcas interjers ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Izmēri un iepakojums: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Birkas: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Ražošanas tehnoloģija: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Dizaina izaicinājums: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Pētījums: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Iedvesma: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Projekta ilgums: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Darbības plūsma: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Patenti: After Design Living and Space Co.,Ltd., 2025
Komandas dalībnieki: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong