Xi Feng Jiu Tian Qi Baijiu iepakojums by Wen Liu

Xi Feng Jiu Tian Qi Baijiu iepakojums by Wen Liu is a highly esteemed winner of the very prestigious 2026 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2026

Xi Feng Jiu Tian Qi Baijiu iepakojums

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Bronzas balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Feng Jiu Tian Qi Baijiu iepakojums

Xi Feng Jiu Tian Qi ir iepakojuma dizains augstākās klases ķīniešu baijiu. Pudele ir izgatavota no vietējā kristāla, galvanizēta ar zeltu un apdarināta ar lāzergravētiem rakstiem. Korķis ir izgatavots no alumīnija sakausējuma un rotāts ar kristāla dimanta slīpējumiem. Korķa forma iedvesmojas no fēniksa kroņa, ko senajā Ķīnā valkāja līgavas. Dāvanu kārba ir izgatavota no akrila, un tai ir izteiksmīga forma. Vāks paceļas kā priekškars un pakāpeniski atklāj pudeli. Šī kustība atgādina sarkanā plīvura pacelšanu tradicionālajās ķīniešu kāzās.

The Recognition

About the Bronzas balva A' Design Award

Xi Feng Jiu Tian Qi Baijiu iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Xi Feng Jiu Tian Qi Baijiu iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Xi Feng Jiu Tian Qi Baijiu iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimensions & Packaging: 175mm*120mm*285mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Design Challenge: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Project Duration: September 2023, Shenzhen, China
Operation Flow: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Team Members: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan