Hellenic Routes Atkārtoti lietojama vīna pudele by Antonia Skaraki

Hellenic Routes Atkārtoti lietojama vīna pudele by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 Sudraba balva A' Design Award in Iepakojuma dizains Competition Category.

SudrabaIepakojums· 2026

Hellenic Routes Atkārtoti lietojama vīna pudele

by Antonia Skaraki

Client: Elgeka

Sudraba balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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Colors

The Design

About Hellenic Routes Atkārtoti lietojama vīna pudele

Hellenic Routes ir atkārtoti lietojama vīna pudele, kas veidota kā kultūras piemiņas priekšmets. Taisnstūrveida stikla pudelei ir plakana, grāmatai līdzīga forma, kas atvieglo lietošanu un uzglabāšanu. Etiķetes veidotas pastmarku stilā un attēlo reģionālos folkloras tērpus, kas saistīti ar Grieķijas vīna darīšanas apgabaliem. Augstas kvalitātes papīrs ar teksturētu apdari un detalizētu apdruku izceļ tērpu ilustrācijas un rāmja elementus. Pudeles izmēri ir 96 mm platumā, 42 mm dziļumā un 175 mm augstumā. Forma aicina to izmantot atkārtoti kā kolekcionējamu vai dekoratīvu priekšmetu.

The Recognition

About the Sudraba balva A' Design Award

Hellenic Routes Atkārtoti lietojama vīna pudele ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Hellenic Routes Atkārtoti lietojama vīna pudele būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Hellenic Routes Atkārtoti lietojama vīna pudele ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas