Longpai Soy Sauce Sojas mērces iepakojums — Wen Liu

Darbs Longpai Soy Sauce Sojas mērces iepakojums, kura autors ir Wen Liu, ir augsti novērtēts un ļoti prestižās 2026 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2026

Longpai Soy Sauce Sojas mērces iepakojums

Autors: Wen Liu

Klients: Longpai Food Co., Ltd.

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

20,148

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #176984

Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Longpai Soy Sauce Sojas mērces iepakojums

Longpai Soy Sauce ir iepakojuma dizains augstākās kvalitātes sojas mērcei, kas paredzēta Huņaņas stila wok ēdienu gatavošanai. Pudele ir izgatavota no caurspīdīga stikla, un tās izmēri ir 73,5 x 73,5 x 217,5 milimetri. Papīra etiķete kontrastē ar stiklu un ietver kultūras motīvus, kas smelti no Huņaņas virtuves un tradicionālajām brūvēšanas metodēm mazās tvertnēs un žāvēšanas saulē. Pudeles forma ir veidota drošam satvērienam un kontrolētai liešanai ātras gatavošanas laikā. Dizains sasaista produktu ar tā gatavošanas kontekstu un uzlabo atpazīstamību veikalu plauktos.

Atzinība

Par Sudraba balva A' Design Award

Longpai Soy Sauce Sojas mērces iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Longpai Soy Sauce Sojas mērces iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Longpai Soy Sauce Sojas mērces iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This premium soy sauce packaging, tailored specifically for Hunan-style stir-fry cooking, inherits the traditional small-vat brewing techniques dating back to 1740. Crafted through extended sun-drying, it delivers the rich, savory aroma of classic fermented soybeans. Design-wise, we distilled core visual symbols from Hunan cuisine culture and brewing traditions, while optimizing the bottle structure to achieve strong shelf impact and contextual relevance. The result is a design that conveys the weight of historical craftsmanship while meeting the demands of daily convenience and aesthetic appeal.
Izmēri un iepakojums: 73.5mm x 73.5mm x 217.5mm
Birkas: Stir-fry, Traditional small-vat, Premium soy sauce, Rich and aromatic, Hunan flavor, Brewed soy sauce, Wok hei
Ražošanas tehnoloģija: The bottle is crafted from premium clear glass, distinguished by its transparent texture and pure hue. Paired with a paper label, the design creates a deliberate material contrast that accentuates the crystalline quality of the glass while allowing the label to convey brand and cultural narratives. This approach achieves a harmonious balance between functionality and aesthetic appeal.
Dizaina izaicinājums: The core challenge of this project was to balance the gravitas of a century-old craft with the appeal required in modern retail environments. It was essential to ensure that traditional elements felt relevant rather than outdated, while also differentiating the product in a saturated market. Externally, the design needed to counter market homogeneity; internally, it had to bridge the gap between visually expressing artisanal heritage and ensuring the bottle's form was feasible for mass production. Through iterative refinement of cultural motifs and structural optimization aligned with manufacturing capabilities, the design achieved a cohesive integration of historical essence and contemporary aesthetics. The resulting packaging conveys a sense of timeless craftsmanship while commanding strong shelf presence.
Pētījums: This research focuses on innovative product packaging design, aiming to develop professional soy sauce packaging tailored for Hunan-style stir-fry scenarios. The research process includes analyzing market gaps, extracting brand cultural elements, and utilizing design tools for visual expression, ultimately forming a comprehensive packaging solution with high shelf recognition and competitiveness.
Key insights indicate that modern consumers increasingly tend to choose seasoning products strongly associated with cooking contexts. Packaging design can not only carry the cultural memory of traditional brewing techniques but also serve as an effective differentiator in market competition, acting as a visual vehicle and communication medium that integrates Hunan cuisine culture into everyday dining experiences.
Iedvesma: This product originated from the 284-year brewing heritage of Longpai Flavor Industry and the contemporary need to preserve Hunan cuisine culture. Recognizing the market gap for a specialized soy sauce tailored to Hunan-style stir-frying, we drew inspiration from the brand's traditional small-vat fermentation and extended sun-drying techniques. Addressing the challenge of standing out in competitive retail environments, we centered the design around the core concept of "capturing the wok's aroma in Hunan flavor." This guided the entire design strategy to create a soy sauce that not only carries historical depth but also ignites the essence of home cooking and resonates directly with consumer scenarios.
Projekta ilgums: Duration: July 2025 - September 2025
Location: Shenzhen Oracle Creative Design Co., Ltd.
Darbības plūsma: The packaging form is designed with ergonomics in mind, offering a secure grip and controlled pouring, making it well-suited for the fast-paced nature of Hunan-style stir-frying. It allows for precise dispensing even during busy cooking sessions. This design stems from a deep understanding of practical home kitchen needs, balancing high-frequency usability with clear visual and structural cues that communicate its "specialized sauce for specialized dishes" positioning. Ultimately, it reinforces the strong scenario association of "cook Hunan dishes with Hunan seasoning," enabling the product to quickly convey its functional attributes on the shelf, thereby enhancing consumer recognition and purchase intent.
Komandas dalībnieki: Creative Director: Wen Liu
Design Execution: Shaokun Xiao