Darbs Kweichow Moutai Osaka Expo Edition Alkoholisko dzērienu iepakojums, kura autors ir Ying Song Brand Design Shenzhen Co., Ltd, ir augsti novērtēts un ļoti prestižās 2026 Zelta balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

ZeltaIepakojums· 2026

Kweichow Moutai Osaka Expo Edition Alkoholisko dzērienu iepakojums

Autors: Ying Song Brand Design Shenzhen Co., Ltd

Klients: Kweichow Moutai Co., Ltd.

Zelta balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Kweichow Moutai Osaka Expo Edition Alkoholisko dzērienu iepakojums

Kweichow Moutai Osakas Expo izdevums ir iepakojuma dizains piemiņas alkoholiskajam dzērienam, kas radīts 2025. gada Osakas pasaules izstādei Expo. Formas iedvesmas avots ir Ķīnas paviljona ārējais veidols, un tā atsauc atmiņā tradicionālās ķīniešu bambusa grāmatu plāksnītes. Keramikas pudele novietota metāla ainavā, un kastīte ir izgatavota no ekoloģiskas bambusa plāksnes, metāla un mākslīgās ādas. Metāla laika līnija kastītes augšdaļā iezīmē ilgstošās attiecības starp zīmolu un pasaules izstādi. Vīna krūkas formas metāla rokturis slīd pa laika līniju, pagriežot un atverot kastīti.

Atzinība

Par Zelta balva A' Design Award

Kweichow Moutai Osaka Expo Edition Alkoholisko dzērienu iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Kweichow Moutai Osaka Expo Edition Alkoholisko dzērienu iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Kweichow Moutai Osaka Expo Edition Alkoholisko dzērienu iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Izmēri un iepakojums: A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Birkas: Chinese Baijiu packaging, packaging design, commemorative wine
Ražošanas tehnoloģija: It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Dizaina izaicinājums: The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Pētījums: Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Iedvesma: The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Projekta ilgums: The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Darbības plūsma: Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Komandas dalībnieki: Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Attēlu autori: Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025