Horse Year Vīraka kociņu iepakojums — Bingran Zhao

Darbs Horse Year Vīraka kociņu iepakojums, kura autors ir Bingran Zhao, ir augsti novērtēts un ļoti prestižās 2026 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2026

Horse Year Vīraka kociņu iepakojums

Autors: Bingran Zhao

Klients: BeiHang University

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Horse Year Vīraka kociņu iepakojums

Horse Year ir iepakojuma sērija vīraka kociņiem. Dizaina centrā ir zīmoga raksta ķīniešu hieroglifs, kas apzīmē zirgu, apvienots ar daoistu talismanu lineāro valodu un dūmu rakstiem. Pieci varianti seko krāsu ciklam, kas balstīts uz pieciem elementiem — metālu, ūdeni, koku, uguni un zemi. Piecas kastītes var novietot blakus, veidojot auļojoša zirga attēlu. Izvelkot iekšējo paplāti, atklājas vīraks un svētības vēstījums. Nepārklāts kartons, sojas bāzes tintes un formētas celulozes paplāte atbalsta pārstrādi.

Atzinība

Par Bronzas balva A' Design Award

Horse Year Vīraka kociņu iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Horse Year Vīraka kociņu iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Horse Year Vīraka kociņu iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Izmēri un iepakojums: Width 160 mm × Depth 40 mm × Height 70 mm
Birkas: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Ražošanas tehnoloģija: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Dizaina izaicinājums: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Pētījums: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Iedvesma: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Projekta ilgums: The project started in May 2025 in Beijing China and finished in November 2025.
Darbības plūsma: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Patenti: Bingran Zhao
Attēlu autori: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou