The Seven Moons Dāvanu kastes iepakojums by Hangzhou Furrytail Technology Co., Ltd

The Seven Moons Dāvanu kastes iepakojums by Hangzhou Furrytail Technology Co., Ltd is a highly esteemed winner of the very prestigious 2026 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2026

The Seven Moons Dāvanu kastes iepakojums

by Hangzhou Furrytail Technology Co., Ltd

Client: Hangzhou Furrytail Technology Co., Ltd

Bronzas balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner
Verify Award Status for #180234

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Seven Moons Dāvanu kastes iepakojums

The Seven Moons ir dāvanu kastes iepakojums septiņu garšu lolojumdzīvnieku barības komplektam. Aplis ir galvenais vizuālais elements, kas redzams apaļajās kārbiņās, kūstošā mēness ilustrācijā un mēnesnīcas nakts krāsu paletē. Ārējā kaste un aptverošā lente ir izgatavotas no pārstrādājama papīra ar matētu plēves pārklājumu, kas mīkstina atspīdumu. Iekšpusē atrodas septiņas pārtikas kvalitātes alumīnija kārbiņas, katra apdrukāta ar reālistisku garšas ilustrāciju četru krāsu ofseta drukā. Noņemamā aptverošā lente satur mēness formas ieliktņa kartīti, kuru var paturēt kā svētku piemiņu.

The Recognition

About the Bronzas balva A' Design Award

The Seven Moons Dāvanu kastes iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka The Seven Moons Dāvanu kastes iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. The Seven Moons Dāvanu kastes iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Seven Moons is a 7 flavor variety pack, available in Tasting Pack and Mid Autumn Gift Box editions. The packaging takes the circle as the core visual element, featuring circular cans, an illustration of the melting moon, and a moonlit night color palette to create a cohesive and festive visual identity system. The outer box adopts a detachable belly band with an insert card and houses 7 distinctively labeled circular cans, seamlessly blending functionality with a sense of ritual.
Tags: Celebrating the Mid Autumn Festival with Pets, Circular Can, Full Moon in the Mid Autumn Festival, Moonlit Night Color Palette, Detachable Belly Band with an Insert Card, Sustainable Packaging
Production Technology: The outer box and belly band are made from eco friendly, recyclable paper. Their surfaces are finished with a matte film to improve tactile comfort and minimize glare, ensuring illustrations appear in warm, soft tones. The food grade aluminum cans boast excellent sealing performance to preserve freshness. High precision four color offset printing is utilized for realistic flavor illustrations, making each flavor instantly recognizable.
Design Challenge: The packaging builds an emotional narrative around owners and pets celebrating the Mid Autumn Festival together. The circular can echoes the Mid Autumn full moon, highlighting reunion and companionship. A warm, multicolored moonlit night palette, each color representing a distinct flavor, creates a recognizable visual identity and celebrates the joy of everyday life shared between owners and pets. For the first time, the moon is transformed from a cultural symbol into a card inserted belly band.
Research: In recent years, pets have increasingly been regarded as family members and emotional companions. Against this backdrop, traditional festive occasions, particularly the Mid Autumn Festival which centers on reunion, have gradually expanded from human gatherings to shared moments between humans and pets. Leveraging the strong market recognition of its Hearty Gravy Cans series, the brand has launched a limited edition variety pack, allowing owners to share meaningful rituals with their pets.
Inspiration: Inspired by the poetic notion that cats love circular cans and people love full moons, the packaging subtly integrates the natural affinity of cats for circular containers with human cultural symbolism, where the Mid Autumn full moon represents reunion. This frames the Mid Autumn Festival as a shared moment between owners and pets, extending the traditional festival theme of human reunion to encompass the modern emotional expression of companionship between humans and their pets.
Project Duration: The project started in April 2025. The product was launched in September 2025.
Operation Flow: The packaging emphasizes the participatory ritual, inviting users to personally pick the moon when opening or gifting the product. The insert card of the belly band mimics the melting moon, serving as both a visual focal point and afestive keepsake card to infuse the unboxing process with emotional warmth and memorability. Moreover, the cans are printed with realistic flavor illustrations, allowing consumers to identify flavors and combinations at a glance.
Team Members: Shuning Lian
Shengdian Zhou