Darbs Waima Year of The Horse Alus iepakojums, kura autors ir Meituan Brand Design, ir augsti novērtēts un ļoti prestižās 2026 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2026

Waima Year of The Horse Alus iepakojums

Autors: Meituan Brand Design

Klients: Meituan Waima

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Par Waima Year of The Horse Alus iepakojums

Waima Year of The Horse ir ierobežotas tirāžas alus iepakojums, kas radīts ķīniešu Jaunajam gadam – Zirga gadam. Stikla pudele atkāpjas no ierasti cilindriskās alus pudeles formas un iegūst elegantu siluetu ar noapaļotu vidusdaļu, kas sašaurinās virzienā uz kakliņu un pamatni. Uz tās attēloti lidojoši zirgi ar izplestiem spārniem, kas paceļas augšup un ir savienoti ar plūstošām sarkanām lentēm, paužot labas vēlējumus nākamajam gadam. Izliekto virsmu klāj 360 grādu apdedzinātas emaljas apdare, kas motīviem piešķir daudzslāņainu, trīsdimensionālu faktūru un bagātīgu spīdumu.

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Par Bronzas balva A' Design Award

Waima Year of The Horse Alus iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Waima Year of The Horse Alus iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Waima Year of The Horse Alus iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The packaging is tailored for the Chinese New Year, the Year of the Horse. It captures the moment of the flying horse spreading the wings and ascending into the sky, conveying a wish that every endeavor finds its direction. Flowing red ribbons gracefully connect flying horses, which creates a coherent visual narrative and symbolically ties together heartfelt blessings, presented as a treasured gift. An innovative 360 degree baked enamel finish showcases premium quality and high artistic value.
Izmēri un iepakojums: height 298.5mm
diameter 86.9mm
Birkas: Beer Packaging, Limited Edition New Year Packaging, Flying Horse, Good Wishes, 360 Degree Baked Enamel Finish, Artistic and Collectible
Ražošanas tehnoloģija: Both the flying horse and ribbon motifs are rendered using a 360 degree baked enamel finish, ensuring excellent adhesion and a rich luster. This creates a contrast with the transparent glass bottle, achieving visual tension between lightness and weight. The horse is meticulously crafted to form a 3D texture with distinct layers and lifelike details. This transforms the entire bottle into a work of art, further elevating the collectible value and ceremonial significance of the product.
Dizaina izaicinājums: The challenge was achieving a 360 degree baked enamel finish. Unlike conventional labels or partial prints, the finish has to snugly fit the curved bottle surface. However, due to the varying curvature of the bottle, the baking process is highly prone to discontinuities and uneven thickness. The team has conducted repeated trials and optimized key parameters like temperature, coating thickness, and curing time, finally delivering precise detailing, consistent coloration, and smooth transitions.
Pētījums: As the 2026 Year of the Horse approaches, the brand, inspired by the cultural symbolism of the horse in Chinese tradition, launches the limited edition packaging. Centering on the flying horse leaping with wings spreading, the design embodies upward momentum and clear direction. Red ribbons weave through the composition like drifting clouds and flowing water, binding disparate elements into a seamless whole. Together, they paint a hopeful and harmonious vision for the dawn of the new year.
Iedvesma: 2026 marks the Chinese Year of the Horse, an animal that in traditional Chinese culture symbolizes self improvement and the courage to forge ahead. Inspired by that, the packaging centers on the flying horse spreading the wings and ascending into the sky. By capturing the moment of its leap, the packaging embodies the promise of a new beginning and the unfolding of momentum. Flowing ribbons represent heartfelt blessings and set a warm yet determined tone for the direction of the coming year.
Projekta ilgums: The project started in Beijing in October 2025. The product will be launched in China in October 2026.
Darbības plūsma: Breaking away from the conventional cylindrical form of beer bottles, the packaging resembles an elegant wine bottle. It features a full, rounded middle section that tapers naturally toward the neck and base, enhancing the overall artistic aura through fluid curves.
The composition emphasizes purposeful ascent and ordered dynamism: each horse is captured in a pose of spreading wings and leaping upward, interwoven with red ribbons to create a coherent, dynamic visual narrative.
Komandas dalībnieki: Tan Qingkun
Xu Long
Cheng Ming
Ai Guohui
Xu Yulong
He Jianxun
Song Xuefeng
Zhang Guozhong