Songfengruo Ancient Tree Melnās tējas iepakojums by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.
BronzasIepakojums· 2026
Songfengruo Ancient Tree Melnās tējas iepakojums
Client: Songfengruo
Bronzas balva A' Design Award Winner in Iepakojums Category
Verified Award Winner
Verify Award Status for #182088The Design
About Songfengruo Ancient Tree Melnās tējas iepakojums
Songfengruo Ancient Tree ir dāvanu kastīte, kas radīta augstākās kvalitātes melnajai tējai. Ārējās kastes izmēri ir 240 mm x 60 mm x 240 mm, un tajā ievietotas trīs mazas atvilktnes, katra 65 mm x 40 mm x 150 mm izmērā. Zīmolam tika izveidots priežu skuju simbols, kas atkārtots kā flīžveida raksts uz atvilktnēm. Bezkrāsains reljefa iespiedums piešķir dziļumu gludajam papīram. Kārtīgi sakārtotās atvilktnes atgādina ķīniešu salokāmo aizslietni. Tumši brūnie toņi un papīrs ar tējas šķiedrām un faktūru pauž zīmola tiekšanos pēc dabiskuma, veselības un kvalitātes.
The Recognition
About the Bronzas balva A' Design Award
Songfengruo Ancient Tree Melnās tējas iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Songfengruo Ancient Tree Melnās tējas iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Songfengruo Ancient Tree Melnās tējas iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
- Dimensions & Packaging
- Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
- Tags
- Branding, Packaging, Tea
- Production Technology
- The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
- Design Challenge
- The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
- Research
- The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
- Inspiration
- We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
- Project Duration
- The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
- Operation Flow
- The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
- Patents
- Copyrights belong to Songfengruo, 2025.
- Team Members
- Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.
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