Bronzas Iepakojums · 2026
Fortune Express Baidzju iepakojums
by Yao Wu
- Bronzas balva A' Design Award 2026 in Iepakojums
- CLIENT: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
- Estimated Number of Design Views: 6,591
- Verification code 18AE2EE1E0 · Verify this award
Colors
About Fortune Express Baidzju iepakojums
Fortune Express ir baidzju iepakojuma dizains. Divslīpju jumta formas kastes izmēri ir 280 x 150 x 230 milimetri, un tā tiek atvērta no apakšas. Paceļot katru iekšējo atloku, atklājas piecas pudeles, un uz katras pudeles ir attēlots cits Bagātības dievs kādā no Piecu elementu krāsām. Zem pudelēm atrodas piecas plīša pārsteiguma kastītes, kuras atplēšot atklājas mazas stilizētas figūriņas. Ārējā kaste ir apdarināta ar folijas spiedumu, un etiķetes ir drukātas digitāli. Plīša lelles ir izgatavotas no mīkstas poliestera šķiedras ar izšūtām detaļām.
About the Bronzas balva A' Design Award
Fortune Express Baidzju iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Fortune Express Baidzju iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Fortune Express Baidzju iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.
Press Kit
- Unique Properties
- This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
- Dimensions & Packaging
- Length 280mm x Width 150mm x Height 230mm
- Tags
- Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
- Production Technology
- The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
- Design Challenge
- The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
- Research
- This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
- Inspiration
- Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
- Project Duration
- The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
- Operation Flow
- User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
- Patents
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- Image Credits
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