Lithuanian Vodka Gold Vodkas Iepakojuma Dizains by Studija Creata

Lithuanian Vodka Gold Vodkas Iepakojuma Dizains by Studija Creata is a highly esteemed winner of the very prestigious 2015 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2015

Lithuanian Vodka Gold Vodkas Iepakojuma Dizains

by Studija Creata

Client: Stumbras

Bronzas balva A' Design Award Winner in Iepakojums Category

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Colors

The Design

About Lithuanian Vodka Gold Vodkas Iepakojuma Dizains

Tīrība un skaidrība ir galvenās īpašības, kas atspoguļo vodkas kvalitāti. Tās bija jāuzsver, pārveidojot Lietuvas Vodkas Gold zīmolu – vodkas tirgus līderi Lietuvā. Tajā pašā laikā tika ieviestas nacionālās identitātes iezīmes – Lietuvas Vodkas nosaukums pats prasīja šo izvēli. Autentiski etniskie motīvi tika pārveidoti mūsdienīgā, nepārslogotā kompozīcijā. Kad vecās etiķetes masīvums tika novērsts, lai izveidotu vieglu, perforētu dekoru, zelts sāka spīdēt daudz elegantākā veidā.

The Recognition

About the Bronzas balva A' Design Award

Lithuanian Vodka Gold Vodkas Iepakojuma Dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Lithuanian Vodka Gold Vodkas Iepakojuma Dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Lithuanian Vodka Gold Vodkas Iepakojuma Dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas