Vinicola Cherchi Vīna Etiķešu Dizains by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Vīna Etiķešu Dizains by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 Sudraba balva A' Design Award in Iepakojuma dizains Competition Category.

SudrabaIepakojums· 2017

Vinicola Cherchi Vīna Etiķešu Dizains

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

Sudraba balva A' Design Award Winner in Iepakojums Category

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Colors

The Design

About Vinicola Cherchi Vīna Etiķešu Dizains

Kopš 1970. gada vēsturiskai vīna darītavai Sardīnijā tas ir paredzēts The Classics vīnu līnijas etiķetēm. Jaunu etiķešu izpēte vēlējās saglabāt saikni ar tradīcijām, kuras uzņēmums turpina. Atšķirībā no iepriekšējām etiķetēm tas darbojās, piešķirot elegancei piesātinātu vīnu augsto kvalitāti. Marķējumi darbojas ar Braila tehniku, kas piešķir eleganci un stilu bez svēršanas. Ziedu modeļa pamatā ir netālu esošās Santa Croce draudzes Usini baznīcas zīmējuma grafisks attēlojums, kas ir arī uzņēmuma logotips.

The Recognition

About the Sudraba balva A' Design Award

Vinicola Cherchi Vīna Etiķešu Dizains ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Vinicola Cherchi Vīna Etiķešu Dizains būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Vinicola Cherchi Vīna Etiķešu Dizains ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene