Waves Entropy Digitālā māksla by Marta Moretto is a highly esteemed winner of the very prestigious 2017 Zelta balva A' Design Award in Fotogrāfijas un fotomanipulācijas dizains Competition Category.
ZeltaFotogrāfija· 2017
Waves Entropy Digitālā māksla
Client: Amrta
Zelta balva A' Design Award Winner in Fotogrāfija Category
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The Design
About Waves Entropy Digitālā māksla
Darbs "Viļņi" pēta universālo jūras pieredzi, ar mērķi atjaunot mākslinieces neapzinātā es nozīmi. Tā radīšana sākās ar jūras viļņa attēlu. Vizuālās entropijas vienādojums tika fiziski formalizēts, kam sekoja elementu vienkāršošana un atņemšana, lai panāktu rentgena efektu. Caur šo unikālo, intīmo perspektīvu Marta Moretto attēlo īpašu bestiāriju. Šīs attēlotās formas tiek saprastas kā sākotnējo arhetīpu manifestācijas, kas tieši izriet no Junga kolektīvās neapziņas.
The Recognition
About the Zelta balva A' Design Award
Waves Entropy Digitālā māksla ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Waves Entropy Digitālā māksla būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Waves Entropy Digitālā māksla izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Starting from the photo of a breaking wave, I proceeded as a physical: how he formalizes an equation based on a model that is built the same way I've simplified subtracting elements and I arrived so to formalize a visual equation entropy. The work depending on the distance from which you look takes many forms, as if the water particles were alive. Up close you discover the transformation of the entropia in the process of creation takes place in different forms. Art as a game and socializing element.
- Dimensions & Packaging
- Printing on plexiglas: L 100 cm H 70cm 0,3 cm
- Tags
- Waves, Entropy, Clean Energy, Renewable energy, Digital Art
- Production Technology
- Printing on plexiglas, textile printing, printing on paper, production of carpets, embroideries, jewelry necklaces, Necklaces and Pendants, lamps burano, Plexiglas chandelier. Suitable materials: paper, cloth, Plexiglas, glass, precious stones, led, glitter, colored beads,
- Design Challenge
- I'd like to enrich my project declining it in other areas such fashion accessories, design, Jewelry, lamps and furniture design
- Research
- The use of ambiguous interpretation of drawings to assess the personality of an individual is an idea that dates back to Leonardo da Vinci and Botticelli. The interpretation of inkblots was part of a late nineteenth century game. Rorschach was the first systematic approach of this type. According to Jung, our body itself bears the traces of archaic inheritance as our aquatic heritage. The unconscious contains all the potential of life, and is the source of energy, the reservoir of power from which we derive our daily energy and contains the material of our existence.
- Inspiration
- The wave action is the fundamental way in which energy is transported and transmitted. The waves are an expression of the universal rhythm that orchestrates and sends forth all creation and the development of life on earth.
- Project Duration
- The project started december 2013 in Genoa, seamlessly, and has been exhibited in the Arte Fiera Genova, 2013, Published in the Catalogue. SeeMeTakeover 2014 - 24 luglio 2014. 25-story-tall billboard in Times Square. See.Me Exhibition, Broadway New York
RomArt, 2015 Roma: 15, 18 Maggio 2015. Published in the Catalogue. HEARTEARTH - AV - VIDEO A Konvent - Barcellona -2015
HEARTEARTH festival - Berlino - Milano, Luglio - Settembre - 2016 - Operation Flow
- we play? what do you see? Art as a game, it stimulates the imagination, favors the sociality.
- Patents
- marta moretto 2013
- Image Credits
- marta moretto
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