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Qwerty Dīvāns-gulta by Andrea Cingoli

Qwerty Dīvāns-gulta by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 Sudraba balva A' Design Award in Mēbeļu dizains Competition Category.


SudrabaMēbeles· 2018

Qwerty Dīvāns-gulta

by Andrea Cingoli

Client: CONCEPTICONstudio

Sudraba balva A' Design Award Winner in Mēbeles Category

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Verified Award Winner

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Colors

The Design

About Qwerty Dīvāns-gulta

QWERTY ir dīvāns-gulta, kas veidota datora tastatūras formā. Katrs taustiņš veido mīkstu spilvenu, kas atbalsta lietotāju, strādājot birojā vai mājās. Mikroelektromotori, kurus vada tālvadības pults, regulē katru taustiņa spilvenu atsevišķi, tādējādi ļaujot pārveidot visu virsmu. Tālvadības pults piedāvā desmit iepriekš iestatītus režīmus, un var pievienot arī papildu iestatījumus. QWERTY var izmantot kā dīvānu, kā gultu vai kā pilnībā pielāgotu atbalsta virsmu. Šis dizains pārvērš ikdienišķu, pazīstamu tēlu elastīgā mēbelē ar vieglu ironijas pieskārienu.

The Recognition

About the Sudraba balva A' Design Award

Qwerty Dīvāns-gulta ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Qwerty Dīvāns-gulta būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Qwerty Dīvāns-gulta ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
Dimensions & Packaging
W 1100mm X D 3100mm X H 1100mm
Tags
qwerty, vintage, flexibility, luxury, couch, sofa
Production Technology
stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
Design Challenge
The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
Research
I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
Inspiration
The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
Project Duration
The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture.
Operation Flow
The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
Patents
Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU
Team Members
Andrea Cingoli
Valentino Castelli
Umberto La Sorda
Image Credits
CONCEPTICONstudio

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