Appetisi Siera iepakojums by Fanny De Bray

Appetisi Siera iepakojums by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2020

Appetisi Siera iepakojums

by Fanny De Bray

Client: APPETISI by Granarolo

Bronzas balva A' Design Award Winner in Iepakojums Category

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Colors

The Design

About Appetisi Siera iepakojums

Appetisi ir iepakojuma dizains gatavu, sagrieztu sieru līnijai. Klāstā ietilpst siera kubiki, rīvēts siers un mocarellas gabaliņi. Katrs iepakojums ir izgatavots no plastmasas un tam ir caurspīdīgs lodziņš, lai sieru varētu redzēt tieši. Iespiestās illustrācijas piešķir katram produktam savu tēlu un skaidri parāda, kā katrs siera veids tiek lietots. Nosaukums Appetisi apvieno trīs idejas: apetīti, mazu uzkodu un praktisku pielietojumu. Dizains pasniedz sieru kā ātru un vienkāršu pārtraukumu, un iepakojumi tiek pārdoti Eiropas lielveikalos.

The Recognition

About the Bronzas balva A' Design Award

Appetisi Siera iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Appetisi Siera iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Appetisi Siera iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray