Niannujiao Jiaoding Flagship Store Zīmola veikals by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store Zīmola veikals by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 Dzelzs balva A' Design Award in Interjera, tirdzniecības un izstāžu dizains Competition Category.

DzelzsInterjers· 2019

Niannujiao Jiaoding Flagship Store Zīmola veikals

by Tomohiro Katsuki - Prism Design

Client: Prism Design

Dzelzs balva A' Design Award Winner in Interjers Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Niannujiao Jiaoding Flagship Store Zīmola veikals

Niannujiao Jiaoding zīmola veikals ir mazumtirdzniecības interjers Pekinā, Ķīnā, kurā vienā 180 kvadrātmetru lielā telpā apvienoti divi sieviešu modes zīmoli. Dizaina koncepcija ir līdzsvarota neitralitāte. Stils, krāsa, plūsma, funkcionalitāte un preču klāsts ir sabalansēti tā, lai katrs zīmols saglabātu savu individualitāti. Niannujiao ir elegants un skaidrs, savukārt Jiaoding ir moderns, vienkāršs un modīgs. Izmantotie materiāli ietver pelēkas šīfera flīzes, bronzas tērauda pārklājumu, dzidru spoguli, baltu un rozā krāsojumu, koka loksnes, audumu un mākslīgo terraco.

The Recognition

About the Dzelzs balva A' Design Award

Niannujiao Jiaoding Flagship Store Zīmola veikals ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Niannujiao Jiaoding Flagship Store Zīmola veikals būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Niannujiao Jiaoding Flagship Store Zīmola veikals tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging: Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
Tags: NEUTRAL,Balance,Boutique,
Production Technology: We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge: we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research: We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration: Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration: The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow: The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members: Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits: Photographer:Katsumi Hirabayashi