Moutai Group's - Taiyuan ZHI Yuanyi Alkohola pudeles iepakojums by Li Zuo is a highly esteemed winner of the very prestigious 2020 Sudraba balva A' Design Award in Iepakojuma dizains Competition Category.
SudrabaIepakojums· 2020
Moutai Group's - Taiyuan ZHI Yuanyi Alkohola pudeles iepakojums
by Li Zuo
Client: Wendao WD Creativity
Sudraba balva A' Design Award Winner in Iepakojums Category
Verified Award Winner
Verify Award Status for #86638The Design
About Moutai Group's - Taiyuan ZHI Yuanyi Alkohola pudeles iepakojums
Taiyuan ZHI Yuanyi ir alkohola pudeles iepakojuma dizains, kas radīts uzņēmumam Moutai Group. Dizains atkāpjas no iedibinātā Moutai stila un saglabā tikai pazīstamo pudeles formu, kas ir palielināta un padarīta augstāka. Ūdens ir centrālā tēma, jo alkohols tiek raksturots kā ūdens, kas nes emocijas. Uz virsmas redzams jūras ūdens un klints raksts, kas aizgūts no senajām oficiālajām tērpiem, kopā ar tradicionāliem labvēlīgiem motīviem. Viļņi, stāvoši akmeņi un mākoņi liecina par laimi un ilgu mūžu. Rotājums ir iededzināts stikla pudelē.
The Recognition
About the Sudraba balva A' Design Award
Moutai Group's - Taiyuan ZHI Yuanyi Alkohola pudeles iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Moutai Group's - Taiyuan ZHI Yuanyi Alkohola pudeles iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Moutai Group's - Taiyuan ZHI Yuanyi Alkohola pudeles iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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