Pony Pack Tea Tējas dāvanu kastes iepakojums — Xiang Qian, Deng Zhehao and Yao Wenliang

Darbs Pony Pack Tea Tējas dāvanu kastes iepakojums, kura autors ir Xiang Qian, Deng Zhehao and Yao Wenliang, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2020

Pony Pack Tea Tējas dāvanu kastes iepakojums

Autors: Xiang Qian, Deng Zhehao and Yao Wenliang

Klients: Rufy Design

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Pony Pack Tea Tējas dāvanu kastes iepakojums

Pony Pack Tea ir dāvanu iepakojuma dizains, kas radīts augstākās kvalitātes tējai. Koncepcija balstās uz tējas gatavošanas seno vēsturi, kurā tradicionālās metodes tiek saglabātas un apvienotas ar mūsdienīgu ražošanas vadību. Uz virsmas slāņveidīgi izvietotas ķīniešu rakstu zīmes, kas rakstītas dažādu laikmetu stilos, lai izteiktu kvalitāti, kas nesta cauri laikam. Komplektā ietilpst kaste un audekla maisiņš, kas noslēdzas ar savelkamu virves mezglu. Izmantots vienkāršs faktūras papīrs ar sietspiedi, bronzēšanu un reljefu apdruku. Formas atsauc atmiņā tējas kolonnas un tējas kūkas.

Atzinība

Par Sudraba balva A' Design Award

Pony Pack Tea Tējas dāvanu kastes iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Pony Pack Tea Tējas dāvanu kastes iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Pony Pack Tea Tējas dāvanu kastes iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Izmēri un iepakojums: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Birkas: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Ražošanas tehnoloģija: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Dizaina izaicinājums: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Pētījums: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Iedvesma: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Projekta ilgums: 2017-2017.9 changsha, hunan province, China
Darbības plūsma: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Komandas dalībnieki: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Attēlu autori: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。